30 WordPress Tips You Can Use Today

30 WordPress Tips You Can Use Today
As you probably know, WordPress is a dynamic web publishing platform and the choice of over
60 million website owners. You can use it to create a professional looking blog or traditional
website quickly and without having to spend a dime on software. There are also countless ways
that you can customize your WordPress site so that it uniquely reflects your business.
Here are thirty WordPress tips that you can use today for your site.
1. Use a Landing Page. Change your site so that it displays a custom landing page
instead of your current posts. Many themes have this feature, or you could use a
premium solution such as Premise for WordPress.
2. Strengthen Your Footer. Make the best possible use of the space at the bottom of your
theme to include important links, a short bio or other important information about your
site.
3. Update Your Theme. Are your traffic numbers flat or falling? When’s the last time you
updated your WordPress theme? The answers might be related. If your theme no longer
reflects the current branding of your company, then update or switch to a new theme.
4. Start Video Blogging. The current version of WordPress makes it extremely easy to
post video content.
5. Improve Your Permalinks. By changing the URLs for the articles on your WordPress
website to include fewer (but higher value) keywords, you may be able to improve the
ranking of those articles on the search engines.
6. Leverage Your Images. Each time you upload an image, make sure to tag it with
appropriate “title” and “alternate text” tags to assist your search engine rank. The “title” is
also what appears when someone tries to “pin” your image to Pinterest.
7. Improve Your Sidebars. Use this tutorial to populate the sidebar areas of your site with
content that can be dynamically selected and displayed based on a number of different
parameters that you specify.
8. Add Page Numbers to Blog Post Comments. If you have a particularly active
community of users who comment on your blog posts, use a plugin such as WPPaginate
to add page numbers your comment pages.
9. Hide Certain Post Categories From Your Home Page. Install the PE Category Filter to
keep certain categories of post off your home page, but still keep them available on
other portions of your site.
10. Let Users Register or Comment with Facebook. There are many different ways you
can integrate your site with Facebook. The Simple Facebook Connect plugin is one of
the best and easiest ways to start.
11. Make Sure Everything is Current. This should almost go without saying, but take a few
minutes today to make sure that your WordPress install, your plugins and current theme
are all current.
12. Enable Avatars. In order to make your commenting environment more personal, you
can enable avatars in the >> Settings>>Discussion area of your dashboard
13. Check Your Site as a Visitor. If you’re only viewing your site through your admin
dashboard, you may be missing out if something weird happens to the display. Logout of
WordPress then reload your site to verify.
14. Add an Author Bio. Follow this tutorial to add a brief author bio to each blog post.
15. Display a Random Post as a Tweet. You beef up your Twitter account by using this
simple plugin to automatically display a random post as a tweet.
16. Change Author During Editing. To be able to identify a particular author when creating
a new post, you must change your default settings. From the “Add New Post” page, click
“Screen Options,” then “Author.”
17. Clean Up Your Comments. While plugins like Akismet do a good job of filtering out
blatant comment spam, you can also use this plugin to help you get rid of commenters
who spam through their author URLs and comment links.
18. Highlight Author Comments. If you actively engage in conversations with your readers
through the comments sections of your posts, you can use the Simple Author Highlighter
plugin to make your comment responses stand out.
19. Display a Random Post. If your website has hundreds of posts, you may want to make
it more likely that new readers will be able to discover some of your older material. Use
the Random Post for Widget plugin to display a link to a random post in a sidebar
widget.
20. Members Only. Consider building a membership area of your website by selecting a
new theme or plugin with those capabilities.
21. Use Breadcrumb Navigation. “Breadcrumb Navigation” is a navigation that can provide
you with SEO advantages, and can make your site easier to use by your site visitors. If
your theme doesn’t offer native support, consider a plugin such as this.
22. Encourage Social Sharing. Make it easier for your readers to share your website on
Facebook and Twitter with a comprehensive social sharing plugin.
23. Personalize Your Greeting. Use a plugin like WP Greet Box to change the message
that appears at the top of the page when someone loads your blog, depending on how
they found your blog.
24. Redirect after Comment. Readers who make comments are likely to stay more active
on your blog, so you can use this plugin to take them to a special page after they make
their first comment.
25. Schedule Future Publication. On each new post page, there’s an option to schedule
future publication of a post. This means you can prepare a number of posts all at once,
then schedule them for an even publication stream.
26. Allow Readers to Easily Email Links to Your Articles. Use the WP-Email plugin to
help your readers share your posts via email.
27. Disable HTML in Comments. Disable the HTML risks in your comments by using this
tutorial.
28. Speed Load Times. Use a caching plugin to make your site load faster.
29. Change Image Quality. Update the default size of your thumbnails in
>>Settings>>Media.
30. Install Google Analytics. If you’re not yet using Google Analytics to analyze your site
traffic then install a Google Analytics plugin and get started today.
There are so many little things you can do with WordPress that can add up to big results. Just
work on one thing a day and you’ll have an improved blog in no time.
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PLR Traffic Leverage

PLR – Short for Private Label Rights. PLR allows you to do “whatever you
want” with the product. Typically, each product will come with it's own
license so be sure to read the licenses for each of your new PLR products.
MRR – Short for Master Resell Rights. MRR gives you the ability to sell a
product without any edits at all. Most vendors that sell a product with MRR
are usually doing so for the “branding” that comes with it, with this in mind,
MRR are usually not able to edited or anything else, they're sold “as-is”.
Having MRR allows you to sell other users both MRR and RR – depending
on the license.
RR – Short for Resell Rights. Resell rights is the child sized version of MRR.
RR basically allows YOU to sell the product, but you're unable to pass on
resell rights to your customers. This is spelled one of two ways, “Resell
Rights” or “Resale Rights”, both meaning the same.
Giveaway Rights – Giveaway rights are usually for branding purposes as
well, just like MRR and RR. Giveaway rights are usually listed inside of the
Ebook, the usual licenses state that they can give it away to build a list, as a
free download or even syndicated it across their channels. Typically, the users
of Giveaway Rights use it for list building, to send it to their list and bonuses
for product sales.
You'll get a better understanding of each individual categories rights the more
you access products with them. If you're unable to find PLR, I suggest hitting
up Resell Rights Weekly, they have a large supply of all kinds and I'm
personally upgraded there myself. Mark Austin, the owner, is always
updating it with all kinds of new products and even takes requests on the site
forum. Well worth the money (if you upgrade) or even signing up for free!
PLR Articles
1. Content Syndication
By content syndication, I don't mean your typical way of (basically)
streaming your blog post to various sites in your niche. What I'm talking
about is more along the lines of leveraging that content via file sharing sites.
Turn into PDFs:
Turning each article into a 1-2 page PDF will allow you to distribute that file
through file sharing sites and PDF sharing sites. You'll need to be sure to put
a “about the author” bio inside of it to mention your blog and the information
you provide there. This is where the additional traffic will come from.
Turn into Ebooks:
This is basically the same as turning one article into a PDF. The only
difference is you'll take multiple articles and edit them together to form a
small PDF report of about 10-20 pages. This can take anywhere from 8-25
articles. Considering most PLR articles comes in pack of “hundreds” this
should be an easy enough task. This will be distributed through the previous
channels as well as giving that book “Giveaway Rights” in order for your
viewers to share it even more.
Turn into Videos:
You can take each single article and turn that into a short 3-5 minute video.
This can easily be done using free software like Camstudio. It's all a matter of
reading the text as it comes across your power point presentations. These will
be uploaded through sites like YouTube. There are services like TubeMogul
and Traffic Geyser to help with this.
For SEO:
It's fairly easy to set up a backlink pyramid as well. PLR articles are excellent
resources to use for such a cause, especially if you was to mix the pyramids
with some original content. You can pick up a copy of WordPress SEO
Wizard to learn a simple, effective and even semi-automated way of creating
backlink pyramids. It also shows some pretty good information about
optimizing WordPress Sites.
Another good resource is to get them spin ready and distribute them to article
directories using a software like Article Marketing Robot, if you don't want to
purchase a copy of the software I suggest checking out this Fiver Gig, I've
used it myself to pretty good results.
Driving Traffic With PLR Ebooks
Using PLR books is just as easy, if not better, than driving traffic with
articles.
Content Syndication (of course lol):
The Ebooks can easily be turned into articles and distributed using the
methods outlined in the previous section. For a good piece of PLR, you can
easily get anywhere from 5 - 10 articles PER chapter.
You can even turn those SAME books into products with MRR, RR and of
course – Giveaway rights for added “traffic leverage”.
Videos:
You can just as easily turn each individual chapter into a couple of video
tutorials to distribute as well. Combine this with the articles and creation of
MRR or Giveaway Rights and you'll generate 3 times as many traffic
streams.
Driving Traffic With PLR Videos
Repackaging Content.
Yea, back to articles again! Videos are actually some of the best methods of
taking pre-existing content and creating new, unique and original articles
with. Once again, you'll just follow the steps (other than the actual Ebook
creation) that was listed in the first section of this report.
After you finish creating some new articles, start working on a couple of
Ebooks and short reports. After that's finished, distribute them on the forums
and sites that allow you to share Ebook PDF files. Be sure to add giveaway
rights where appropriate.
Once finished, you can take those short videos and start uploading them to
the various video hosting sites, as long as the license permits you to do so.
Conclusion:
As you can see, you can easily gain 3 different types of traffic streams from
each PLR type. Each format can be turned into Articles, Ebooks and Videos.
After you easily knock out 3 or 4 different PLR products, you should start
seeing a steady stream of traffic right away.
You need to keep in mind though.. If you don't include at least “resource
links” into your content, you'll never gain that traffic. I personally like to put
in a photo of myself (for branding purposes) and follow up with a list of
“resources mentioned” links at the end of the report. As you continue reading,
you'll see what I mean.
One final word before I leave ya to your bidding. Actually take action on this
information, if you don't, you'll never see the true power these methods will
bring for you!
Resources Mentioned:
Resell Rights Weekly – High quality PLR membersip site. Carries all formats
with two membership levels. Free and Paid.
WordPress SEO Wizard – Introductory course to correctly optimize and
backlink your new (or existing) WordPress blog. Mentioned due to the
backlinking strategy listed inside.
Fiverr Gig - $5 gig for distributing PLR articles via article directories for
backlinks. Quality work – use it myself.
Tube Mogul and Traffic Geyser – Video Distribution sites
Article Marketing Robot – Software that submits articles to the various
directories on the net.
Facebook
Twitter
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Dominate Your Niche Google Power Tools

As Internet marketers or a people who have an online business of some description, I
have no doubt that you already understand and appreciate the importance of
research.
Indeed, you have probably discovered over the years, that good research methods are
absolutely essential, especially when you are setting up a new venture.
In this situation, if you are working without accurate research results from the very
beginning, it naturally follows that every individual aspect of your business that is
based on this faulty research is built on very unstable foundations.
But, whilst it is a given that solid research is absolutely essential, it is not necessarily
something that most of us involved in online marketing actually enjoy. If you’re
anything like me, you probably find that the research stage of launching a new product
is probably the most frustrating, time-consuming and tedious aspect of the whole
process.
So, would you believe me if I suggested that there is one research resource that you
can utilize at almost every stage of the research process when you are setting up a
new online marketing project, almost irrespective of what kind of marketing project
you’re involved with?
How about if I took this analogy one stage further and suggested that it is a resource
that you almost certainly use every time you go online.
And how would you feel if I suggested that if for some reason there is the odd day in
every 365 when you don t use this particular resource, you can be absolutely certain
that there are millions of people all over the world who are busily making up for you in
your absence.
Having read this far, you probably think that you are reading the ravings of a complete
nutter. After all, is such a research resource existed, then you would surely know
about it, right?
But that is exactly the point. You do know about it, and I am absolutely confident that
99% of people reading these words will be using this resource each and every day.
However, from what I know of my own experiences and that of many other
experienced marketers who I associate with, I am also very confident that you do not
use this particular resource to anywhere near the full extent of its capabilities or
capacity. And that s a terrible shame, because the capabilities and capacity of this
particular online center of research excellence are both vast and unbounded.
So, what are these wonder tools?
Where can you find them and what can they do for you
and your business?
Everything will be revealed in the next chapter.
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The Best Free Online Research Resource Is…?
Okay, I think I’ve kept you in suspense long enough…
The greatest online research resource that you are undoubtedly not using to the full
extent of its capabilities is none other than the vast array of research resources
provided by the number one search engine,
Now of course, given that Google command 69% of the search engine traffic on the
internet every day right across the world and that in some countries, their share of the
search engine market is in excess of 90%, it will obviously come as little surprise that
you have heard of them.
In fact, unless you have been living in a hole in the ground on the remotest Island
possible, there is no way that you could have avoided hearing the name Google.
After all, the Oxford English Dictionary website lists no less than 34 references to
Google:
It is pretty evident that Google is indelibly etched within the common consciousness of
people from all corners of the planet.
Moreover, with thousands of new net users getting online every day, the integration of
Google into the common psyche is not going to judder to a grinding halt any time soon.
The vast majority of people though who use the net on a regular basis really have
little idea that Google is anything other than their search engine of choice.
Of course, there will be many of these people who understand that Google
has something to do with advertising as well.
After all, every time they search for information using their favorite engine,
the results page has ads on it, and those ads are sponsored by Google.
When Google presents advertising on individual websites, it specifically
mentions that those ads have been placed by their organisation.
4
The more savvy internet users, presumably those who have some interest in
advertising online or have a website from which they are trying to generate an income
might be aware of the AdSense and AdWords programs that are behind these adverts.
But the fact is, the vast majority of people are blissfully unaware that Google offers a
very comprehensive range of net based tools and resources that would enable anyone
to create an online business from scratch using almost nothing but Google owned
tools.
As an example, if you wanted to launch a new business on the net tomorrow, then you
re going to need a way of presenting your product, services or information to any
searcher who is looking to something similar to what you are offering. In other words,
you would need a website of some description.
Well, Google can certainly help you there. They have two ways of creating your
own website and then allow you to publish it to the net, Completely Free.
Under normal circumstances, if you wanted to create a website from which you could
operate a business, you would need a web hosting account. The company you
choose would rent you some space on their servers. You can then build a site and
then present it to the world.
Using Google however, you don t need web hosting, as they provide hosting services
as an integral part of their site building tools. Of course, you would not just decide to
launch a business today and do so tomorrow without research.
First you would want to identify viable online markets and establishthat there was
money to be made within them.
Then you would need to put together a marketing plan to ensure that the people who
are searching for the kind of product or information that you offer would easily find your
site. None of this can be done without research!
This means analyzing the market in which you are thinking of becoming involved in
great depth, because without knowing your market, the chances of your business
being successful are slim to zero.
It is also important that you know who the competition is and how strong they are.
How much money is changing hands and what the most popular product or services in
this particular market sector are.
In fact, in almost all the areas of research that you care to think of, Google Offers the
tools and resources to discover the answers to all the questions that you need to ask.
Google and the companies that they own provide a huge range of services that net
users can benefit from everyday and more importantly, they provide the vast majority
of these services at no cost.
5
You might, very reasonably, pose the question,
why would they do this?
Well the answer is simple. Google is a company that is run by some incredibly smart
people, people who understand that by offering free tools and resources, they are
actively encouraging everyone who uses the internet to live their digital life using
mainly Google products and services.
As we run through this report, you will see examples of downloadable Google tools
that are extremely useful and the purpose that they serveand how they help heighten
your awareness of the Google Brand.
Let me begin the process of highlighting exactly how much assistance you can get
from Google by running through the process of setting up a new online business stepby-
step.
As they are required I will highlight and explain the appropriate Google product or
service that provides the best solution.
Starting a new business…
An outline of what needs to be done…
If you were thinking of starting a brand new online business, the first thing that you
would need to do would be to come up with a business idea. You would have to find a
market sector or niche that could potentially form the basis of your new business.
In effect therefore, you need an idea or a topic to get moving with. After that, the next
important consideration would be whether the business idea that you have in mind has
any potential for being a success.
This can be broken down into two areas that you need to establish.
First, with your new idea in mind, you need to establish whether there is a viable
market place for whatever it is you want to provide.
For example, if you are thinking of creating your own information product, are there
sufficient numbers of people searching for the kind of information that you are
considering trying to sell?
If the answer to this question is no, this should tell you to go straight back to the
drawing board to for an alternative idea. If on the other hand you believe that there is
enough interest to justify pushing ahead with this project, then you can move on to the
next step.
The next crucial piece of information that you must establish is, are these people
willing to pay for that information, assuming that it is of sufficiently high quality and
value to justify it.
This is important because whilst there are millions of people online every day
searching for information, the vast majority are looking for information that does not
cost them any money.
Indeed, most of these people are quite likely to spend several hours searching for
information that is free rather than spending $17 or $27 on an e-book or video series
that would provide them with all the information that they could ever need. In other
words, as an online business person, you have to understand that the majority of
people on the net are more than happy spending hours searching for information
rather than spending a little money to get what they need in less than a minute.
Consequently, you must know with a reasonable degree of certainty that there is
money being spent in the market sector into which you plan to make a grand entry.
6
Once you have researched the market and established that there are people looking
for the kind of information you want to offer and that they are willing to spend money to
obtain it, you can start thinking about how you might bring the product that you are
going to create to the marketplace.
Whilst there are plenty of different options available, most online marketing strategies
depend upon keywords and keyword terms for their effectiveness and therefore
profitability. The next stage of the research process would therefore be to start
building an appropriate keyword list.
You need to know what any competitors in the market are already doing. In particular,
you would want to establish what kind of information they are providing and of course,
you would pay particular attention to any existing products in your market sector that
are already selling well, these are the kind of products that people are obviously willing
to spend their money on.
Begin at the beginning…
So far, we have established that in order to set up your new business, the first thing
you need is an initial idea or concept.
If you have gone through the research process yourself before, you will be aware that
there are dozens of sites which you can use as a way of generating new ideas. No
doubt you have your own favorites as we all do. However, as the focus of this book is
on using Google as the central core of your research efforts, I m only going to focus on
those services that are directly provided by Google, on services that are owned by
them or failing that, on those services that use their information.
Let me start the hunt for inspiration and ideas with a scenario that most people who
are interested in internet marketing will be more than familiar with.
Brainstorming…
One of the richest sources of ideas for a new online business is your own day-to-day
life and existence. Perhaps you think that your life is mundane and a little lacking in
color or excitement, but if you take a little time to brainstorm about your life, you might
be surprised at how many good ideas you can come up with.
Think about your hobbies and interests, or the hobbies and interests of family
members, friends, work colleagues or even your children.
Think about the places that you go to, the people you meet, the food that you eat, the
books you read, the music you listen to, even the way you get to and from your place
of work every day.
Look around the room that you are sitting in at this very minute. No matter how
mundane or boring the things that surrounds you might appear to you, I can almost
guarantee that there will be somebody somewhere in the world who finds what you
consider to be boring to be something of extreme fascination.
For example, whilst you might not imagine that clocks would be a particularly
fascinating topic, there are hundreds of people searching the net every day for
information about clocks (and watches too).
If you spend a reasonable amount of time in front of the computer every day, then this
is also something which you should think about. Think about information that you have
recently browsed or even better downloaded.
I can almost guarantee that you will have many fascinating kernels of knowledge
locked away somewhere on your hard drive.
Irrespective of where you might have buried it, Google have exactly the tool that you
need to dig it back out of your hard drive.
7
Google Desktop
The Google Desktop utility allows you to search your computer for stored information,
but it goes much further than the standard Windows Search utility ever could by
making a far greater range of information searchable.
For example, because it is fully compatible with Internet Explorer and Firefox, the utility
keeps a record of all of the web pages that you have recently looked at so that you can
recover them with a single keyword search. In the same manner, it can also search
your e-mail messages in Outlook, Outlook Express and Mozilla Thunderbird.
It retains a record of any conversations you might have had using MSN or AOL Instant
Messenger so that even if the information you re looking for came from nothing but an
online chat, it will still be returned when you run a search.
These are the default programs that the Desktop utility will automatically recover
information from:
And as you can see, you can extend this still further by accessing the list of indexing
plug-ins.
The following screenshot only shows a section of the plug-ins page, but note that there
is a plug-in that allows you to analyze the Meta data of any websites that you have
been studying.
This is going to be extremely useful a little further down the line when you start looking
at websites created by your competitors because although you can examine the Meta
data manually, it is going to be far easier if you have a plug-in that cuts the time you
waste to a minimum:
In addition to the vastly extended search capabilities that Desktop offers, it
automatically performs many other vital „housekeeping tasks that in all likelihood, you
would never get round to doing otherwise.
For instance, when your machine is idle, the utility will create an index of all of the
information files on your machine to make searching considerably easier.
It even keeps a cached copy of the files and other information that you have been
viewing or working with so that if you accidentally delete something, it may be able to
help you to recover the information you need.
8
The Google Desktop utility is an excellent PC organizer that allows you to research the
information that you already have on your machine in a far more detailed way than the
standard Windows search utility.
Given the fact that it also helped to organize many different aspects of what you do
everyday „in the background , it is also going to help save you a great deal of time and
possible frustration too.
Web history and alerts…
In exactly the same way that you sometimes download valuable information on to your
computer and then lose track of it, it is sometimes a fact that you forget to bookmark a
particular webpage to which you plan to return at a later date.
And almost inevitably, this is going to be a page that you wanted to use for some
specific purpose – possibly additional research for example – but when you come back
to find it, you’ve lost all the information.
This no longer needs to be a problem if you use the Google Web history tool, because
it allows you to search across the complete text of all the pages that you have visited,
including Google searches, images, news stories, individual web pages and videos.
The tool also keeps a record of your activity on the internet and whilst it might not
always be something that you are particularly keen on knowing about, it is probably
true that you waste a great deal of time on the net doing things that are not workrelated
when you should be working.
Remembering that this is your own business we are talking about here, this wasted
time translates into money that was never earned, so cutting down on wasted time
could very well put extra money in your pocket. In other words, you might not want to
know about it, but doing so will make you more profitable.
Once you have established exactly what the topic or subject matter of the business
that you want to build is going to be, it will be a great help if you know when new
websites are launched in your market.
After all, many of these websites are likely to be launched by potential competitors, so
it would be invaluable if you have the opportunity of seeing what they are doing as
soon as possible.
In the same way, if there is other activity in the market surrounding your particular
product or service, you obviously need to know about it as soon as possible. Again,
there may be developing trends, business to business or person-to-person
conversations going on all over the net about what you do, and you must keep abreast
of this.
All of these services are enabled by Google alerts, which will send you an e-mail as
often as you like detailing anything new that has happened in your market. All you
need to do is input the keyword that you want to keep an eye on, decide how often you
want notification, and that is it, alerts will now arrive in your e-mail box as often as you
have asked for them.
Google Groups
As with many of the internal Google research utilities that we will consider in its report,
Google Groups grew out of Google s first acquisition of another service provider in the
industry when they bought Deja News in February, 2001.
Because of the history of the company that the business was bought from, Google
Groups represents a searchable database of in excess of 700 million Usenet postings
over the last 20 years.
It is also a site through which anyone with a Google account can create a special
interest group that is focused on almost any topic in which they are interested.
9
Anyone who starts a group of this nature can then invite other Google account holders
to join in the group so that they can send up-to-date information, articles and news
snippets about their favorite subject matter to other group members.
Of course, anyone with a Google account can also join an existing group rather than
creating a new one if that is what they want to do.
From your point of view, Google Groups presents a fantastic „snapshot of what people
are doing and talking about on the internet. As we established earlier, you have to
know that any core idea around which you re planning to construct a new info product
has enough people interested in order to justify doing so which is exactly the kind of
information you can find on the Google Groups site.
This site alone should be enough to generate a list of a dozen or even a couple of
dozen general business ideas.
For example, you can click on any of these links at the top of the homepage as a quick
way of establishing what is going on at the moment:
For example, clicking on the articles link generates this list at the top of the page. As
you can see, there are at least two or three ideas here around which you might be able
to build a new business website:
I’m not sure whether any of these topics would have occurred to me as a possible
market sector or niche that people are interested in, but they are certainly ideas which
are worth investigating further.
Click on any of the links at the top of the page and you should already have lots of
ideas added to your „further research list.
Once you have done this, scroll a little further down the Google Groups page to see
the initial group listings:
10
If you want to, you can view any of the individual groups shown but I generally prefer
to hit the 'Browse all group categories link' straight away, simply because doing so
takes me straight to the complete group categories list which saves time:
On this page, the groups are sorted by topic, region, number of messages or members
and even languages. Again, I would tend to dive straight in by topic, focusing on
general headings like Computers, Business and Finance or Health .
Whilst there are other topic categories that show plenty of groups and members (e.g.
„Society ), remember that what you are looking for here are ideas from which you can
make money. Thus, you should not pay a great deal of attention to the number of
groups or members listed, because it is the moneymaking potential that you should be
thinking about, and the money is in the three categories highlighted above.
People always want health-related information, and as often as not, they are willing to
pay for it. Consequently, let us consider what people might be talking about in this
particular group category. Clicking on the Health category link pulls up a list that looks
like this:
This time, I am going to choose Health, Conditions and Diseases and when I arrive on
the next page, by scrolling to the bottom I have a list of all of the Google Groups in this
category. Many of these groups have restricted membership, so the amount of
messages per month is not that relevant, so I would look for the groups that have the
most members.
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This group has a decent number of members, so there are obviously lots of people
who use the internet to seek and give information about Chronic Myelogenous
Leukemia. This would therefore be added to my list as would the topic/s around which
the next group has been constructed as well.
Natural medicine, organic food, herbal products and so on are obviously extremely
popular with Google Group members, so all of these topics would again be added to
the list.
Without looking at any more categories, I am sure that you get the idea by now.
Google Groups is a fantastic indicator of the kind of information that people are most
interested in because each and every member of the groups that we have considered
has taken the time and trouble to join that group of their own volition. Consequently,
the groups with the most members represent the best potential markets for your new
business.
Where Is The Money Being Spent?
Imagine that one of the markets that we think there might be scope for a product in is
the weight loss business. Hence, we need to establish whether there is any money
being spent because if there isn t, it clearly doesn’t represent a market that you want
to get into.
The first thing to do is run a standard Google search for the term weight loss. Even
something as simple as this achieves a couple of objectives.
Firstly, by doing this, you can immediately establish what the competition in the market
is, because they will tell you how many individual web pages that they have indexed
for this particular phrase:
Note that I have enclosed the search term in inverted commas in order to ensure that
the results are an exact match for the search term that I’ve used. If I did not do this,
then the results that I would be presented with would reflect the number of pages that
Google has indexed which contain either the word weight or the word loss.
And of course, in this situation, you would expect a great deal more pages to be
returned:
There are nearly four times as many pages in this case, but as you should always use
an exact match as your test, you do not need to worry about this too much.
For now, what we want to know is, is there any money being spent in this market?
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We’ve already established that every search results page, particularly those terms or
phrases which are popular, is going to show a number of advertisements. It stands to
reason that the more advertisements there are on the results page, the more money is
being spent on advertising in that particular market sector, because otherwise the
adverts wouldn’t be there.
Thus, the number of adverts on a search results page is the first indicator that there is
money being spent in a particular market place.
This is the top of the weight loss search results page.
On every Google results page, there is a maximum of three adverts shown at the top
left hand corner of the page and eight running down the right-hand side. On this
particular page, there is a full house of three at the top left and eight on the right-hand
side which immediately suggests that there are plenty of businesses and individuals
who want to advertise on this page.
This is further confirmed by checking the second results page because you can be
absolutely certain that if there are advertisers on this page as well, this is a market
where there is lots of money being spent on advertising.
Again, another full house of adverts tells you that there are many companies clamoring
for a place on the results pages for weight loss.
So, having established that there is money being spent, it will be helpful to know how
much, because obviously the more money there is being spent on advertising, the
more money there is in this particular market.
Open up the Google Traffic Estimator and punch in weight loss as your search term.
Pitch your maximum cost per click at something like $50 because by doing so you
ensure that none of the results are excluded because you have quoted an amount that
is too low.
Also, note that I have included the keyword phrase in the three different formats
specified by Google because this maximizes the effectiveness of this exercise.
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Assuming that you are searching for English-language results, leave the language
selection on the default setting, add all countries and territories to the list of places
you want to include in your search, and finally hit the continue button at the bottom of
the page.
On the next page, you will be presented with an estimate of how many clicks you could
expect on any adverts you decide to place on the Google advertising network which
focused on the keyword phrase weight loss. In addition, you would also see an
approximation of how much each of those clicks is going to cost, so by combining the
number of clicks with the cost, Google provides you with an indication of how much
someone would have to spend to run a weight loss advert that appears in the first
three advertising slots on a daily basis.
Just using the three variations of this one phrase, you could expect to spend anywhere
between $14,000 to $22,000 on advertising daily. This is a lot of money by anyone s
standards, adding up to a monthly advertising budget of anywhere between $420,000
and $660,000.
So, to return to the original question, is there any money being spent in the weight loss
market? The evidence is overwhelming. This is a market where there is plenty of
money being spent, which in turn means that there is plenty of money to be made
also.
There is however one significant problem. if you create an information product which is
focused on weight loss, you will find it almost impossibleto make any money.
Why? That’s a question with a simple, one word answer.
Competition
Remember that even after narrowing down our weight loss search by seeking only
web pages that returned an exact match, we still had over 26 million web pages of
direct competition. That is way too many pages to try to compete with unless you have
a serious amount of money to spend on promotion and plenty of time to wait before
you start seeing any results.
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What this is telling you is that creating an information product that uses weight loss as
its main keyword hook is not going to get you very far.
It is essential to narrow down your point of focus from a phrase that represents a
general market level to something more specific and targeted.
What you need to do is drill down into a sub niche within the weight loss market and in
order to do this, you are going to have do use a non-Google tool to help you with your
research in combination with the Google search engine.
It is necessary is to find exactly what kind of weight loss information people looking for.
In order to do this, you have to balance the number of people searching for information
every day against the amount of information that is available as indicated by the
number of web pages that Google includes in their index.
To establish an approximate number of people who are searching for a particular
aspect of weight loss every day, the most effective tool is the free version of the
excellent Word Tracker keyword research tool , which although it is not directly related
to Google is kind-of related in a slightly odd way!
Firstly, Word Tracker is an independent company that is not owned by Google. On the
other hand, all of the keyword search results that you generate when using the tool are
designed to show how many people are searching Google for a particular keyword
phrase every day.
So far, so good, except for the fact that Word Tracker does not collect this information
directly from Google themselves. Instead, their information is collected from other
search resources like Dogpile and Metacrawler. It is these search resources that have
the connection with Google, hence my suggestion that Word Tracker is kind of
connected.
It is organizations like metacrawler.com that have the ability to provide Word Tracker
with estimated Google traffic for any search term you might care to investigate.
Thus, using weight loss as our search term, we can use Word Tracker to establish
what other phrases people are looking for that are related to our root term:
According to this particular research resource, there are approximately 23179 Google
searches everyday for terms of phrases that include weight loss (and remember, this is
only an estimate – some marketers believe that number could be anything up to eight
times higher than this).
All of these related search terms are listed beneath the top of the table, with an
estimation of how many people are searching Google for the specific term in question
on a daily basis.
Thus, it is now a question of establishing how much competition there is by going back
to the Google search engine to look at how many web pages are returned for an exact
match for every phrase in this list.
What you are ideally looking for is search terms that return less than 30,000 exact
match pages. Moreover, it is going to make it considerably easier for you to create a
viable product if you can find a group of keywords all focused on exactly the same
„niche within the weight loss market.
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These are the keywords which you will use in your marketing materials.
As you can see from the previous screen shot, there are several prominent diet plans
mentioned by name. As a starting point, you could use any of these to establish
whether competition levels are reasonable enough to make it likely that your marketing
efforts will succeed.
Let’s start with la weight loss which enjoys 698 Google searches a day:
Okay, this is far better than 26 million competing pages, but 966,000 competitors is still
far too many. I would grade competition at three levels.
If there are less than 30,000 competing web pages, getting a page of your site that is
focused on that particular keyword into the top 10 results should be a piece of cake. In
the second category, anything less than 50,000 competing pages is still relatively easy,
and in the third category, anything less than 100,000 pages is still possible but it will
take a little more time.
In other words, 966,000 competing pages is far too big a number!
Next for L.A. weight loss, there is does la weight loss really work with 363 daily Google
searches. As a general rule, the more words that there are in a search term, the less
pages Google will have that match that term, so let’s see if this general theory stands
up in practice:
Only 2390 competing pages would immediately tell me that this is a phrase for which I
could grab a position in the top 10 search results fairly quickly.
So, I would research more L.A. weight loss related phrases in an effort to build a list of
low competition phrases of this nature.
This enjoys 306 searches a day:
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Quite a few more web pages, but it is still comfortably within our first band 30,000
competing pages limit.
Without looking for any more L.A. weight loss related terms, the three that we have
already researched could generate over 950 visitors every day. It therefore seems
obvious that there is considerable scope for a product based on the L.A. weight loss
diet.
This being the case, you need to collect together as many L.A. weight loss related
keyword terms as you can. Once again, Google has a free research tool that can help
you in your quest.
Open up the Google keyword research tool , and type in the phrase that you want to
research:
Click the get keyword ideas button to generate a long list of suggested keywords from
Google.
The advantage of using the tool in this way is that you will be presented with an
extremely comprehensive list of keyword alternatives. The disadvantage is that this
particular Google tool does not give you an indication of searches in comparison with
competition, so it is a little difficult to work out whether the keyword phrases that are
recommended are worth working with.
Nevertheless, using the Google keyword research tool in this way should allow you to
expand your keyword list significantly.
But here is a slightly sneakier and perhaps more effective way of using the same tools.
Continuing with the L.A. weight loss theme, run another standard Google search (you
can make this as narrow or as broad as you want, but I am going to use L.A. weight
loss as the search term).
These are the top four natural search results for this phrase, which indicates that these
pages are particularly well optimized for a Google search. These are therefore the
sites that you want to copy so that you can duplicate their success.
Copy the URL of the most popular websites and paste them into the Google keyword
research tool as indicated in the screenshot, leaving everything else as you see:
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Hit the get keyword ideas button once again, and what you are presented with is a list
of the keyword terms that the most popular sites in your market sector (i.e. your direct
competitors) are using to pull visitors to their site.
Google are literally telling you the keyword phrases that your direct competitors are
using so this is information that you cannot afford to ignore. Click the Add all link for
each different subcategory of keyword phrases to add them to your keyword list.
We will return to the Google search engine later, because if you know the tricks of
using it, it’s possible to dig considerably deeper for information than we have already
done.
Before doing that however, I want to look at a few more Google tools that you can use
to generate more market ideas.
The first of these enables you to find a market that you could literally define as being
trendy.
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Google Trends
Google Trends is a site that is updated several times a day which shows what the
hottest search terms are at the current time. Consequently, the information that you
get from the Google Trends site is very current and up-to-the-minute, but a great deal
of it is also very transient and temporary.
For example, as you would expect, when a new movie is launched or there is a big
sporting event like the Super Bowl, you will tend to find that the main participants in
either event will feature very highly in the today’s hot trends list which is effectively a
top 10 trends list shown on the home page.
As the screen shot title suggests, these are literally the trends that are hottest at the
moment as indicated by searches. Thus, the chances are that if you checked the
page tomorrow, the results would be very different.
However, if you click the more hot trends link as highlighted in the previous
screenshot, you are presented with a list of the top 100 hot trends, and there may well
be something here that you can used as the basis of a moneymaking site:
If you are interesting in caving or potholing, you would be interested to see that
speleology is listed at number 8 (1), whereas a cricket fan could probably create a site
that used India and New Zealand series 2009 (2) whilst Panasonic p9051 (3)
represents the latest in mobile phone technology.
Google Trends is all about establishing what is happening in the very immediate here
and now but that does not necessarily mean that you cannot make any money using
this information.
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For example, I have seen people throw together a very quick webpage with a CPA
advertising offer of the kind that can be found at Hydra Network, COPEAC or Max
Bounty that is somehow related to a Volcanic search term:
They then offer a free report or some other kind of giveaway to anyone who comes to
their webpage, but the visitor can only get the free gift if they complete the CPA
enquiry form.
They then use Google AdWords advertising to send visitors to the CPA form. As long
as the CPA offer is paying out enough (look for offers that pay $10-20 per lead) and
the AdWords clicks are cheap enough, this represents a very easy way of making a
quick few hundred dollars.
Insight is always valuable…
A valuable research resource that Google has introduced is their Insights for Search
tool. This is a resource that enables you to analyze the global search history
associated with any particular term that you want to know more about.
Most usefully, it allows you to analyze the term in relation to locations and time ranges,
which could be extremely important if you are operating a business where you provide
a product or service on a local basis.
Alternatively, you might only operate the business at certain times of the day, and
therefore knowing how the times that you operate match-up with the times that people
are searching for the kind of products that you offer could be extremely important to
the long-term success of your business.
Continuing with the weight loss theme and leaving all of the default settings as they
are.
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Clicking on the search button yet again presents a wealth of information collected from
the search results that Google have collated over the years.
For example, who for moment would have thought that the strongest search interest
for weight loss related information in the world would come from Trinidad and Tobago?
It is also extremely interesting that the interest gap between T & T, the USA and the
rest of the world is very noticeable.
This does not for one moment suggest that the rest of the world does not have a
weight problem, indeed, some countries such as the UK also have obesity problems,
yet they are not even in the top 10.
What this tells us is that few from the UK seems to be particularly interested in
searching for weight loss information online, this is critical information if you are trying
to geo-target your business.
Whilst the UK has undoubted weight problems, they do not seem particularly
interested in information about how to reverse the trend, so there does not seem to be
much point in wasting money or your time trying to promote a weight loss related
product into the British market.
Another way of spying on the competition…
The Google Trends for Websites utility is another innovation introduced by Google that
presents a past track record of information about individual websites over the last few
years.
Being a relatively new service, the site does not as yet have information about every
website, but when an individual site that you are trying to research is featured, you can
gain a very valuable insight as to what they have been doing over the last couple of
years or so.
For example, if you were trying to gain more information about Yahoo.com and the
people who use the site, this is what you would see:
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The site provides an immediate insight into where most site users are coming from,
the other websites that they like to visit and the kind of information that they are
searching for.
In marketing terms, this kind of information is pure gold because it enables you to
target your marketing campaigns far more effectively.
For instance, if Wikipedia.org were a direct competitor of yours, you would immediately
be aware that in regional terms, the site is only marginally less popular in Japan than it
is in the USA. This is borne out by the fact that many of the also visited sites are
Japanese as well.
Consequently, if you are in direct competition and therefore targeting the same
markets, the first thing that should be obvious from this is that you need to get
everything you do translated into Japanese.
Other ways of discovering what people want…
Google blog search
Exactly as the name would imply, Google blog search is a site from where you can
search the blogosphere to see what is popular with bloggers at the moment. To do
this, either click on any of the top stories links on the left hand side of the page or try
typing your search word into the box at the top of the page.
Because the blogs that are listed are shown in order of topic popularity, you can
quickly use this blog search page to establish what bloggers are talking about at the
moment. Blog owners are as competitive as anyone else and they want their blogs to
appear at the top of the popularity charts, so you immediately know that this is a great
way of gauging what people are really interested in.
Google US Government Search
This might seem a slightly strange one, but Google has a specific US Governmen t
Search page.
This is a terrific resource because the US government holds one of the largest back
catalogues of public domain materials anywhere, and you can use these materials in a
couple of different ways.
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Firstly, you can use public domain materials for research purposes by typing in your
search keyword at the top of the page.
Alternatively and perhaps more importantly, you can also use public domain materials
as a source for your own information product.
The whole idea of public domain materials is that they are no longer copyrighted if
indeed they ever were copyrighted, so you can use most of them any way you want
unless there are any specific restrictions attached to any materials that you want to
use.
Remember how I asserted earlier that almost any information you want is available
online for free if you know where or how to search for it?
Here is an excellent case in point, because very few people are aware of this particular
search resource.
YouTube and Google video
YouTube is the number one video hosting company on the internet, and Google video
is also an extremely popular video hosting site. Both of them are Google companies,
with YouTube having been purchased in October 2006 for $1.65 billion before the
company had ever turned a single cent in profit!
Online video is rapidly replacing TV as the entertainment medium of choice which
again means that you can find out what is popular, exactly what information people are
looking for and publishing by checking what videos are the most popular on either or
both of these sites.
To do this with YouTube, you need to click on the videos tab at the top of the page and
then the most viewed link further down (you could use the popular link next to it, but
this is the way I find you get the best results).
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Now, you can select whether you want the most viewed from today, the past week,
month or all time, so you decide what information is most interesting to you.
As a general observation, the longer the period you select, the more likely you are to
see entertainment videos, with popular singers and the like. Nevertheless, these are
the videos that are popular, so this is a great way of doing some more market or topic
research.
Google video makes it even easier, as the default setting is to present you with the Hot
videos without you doing anything else at all.
Advanced search engine usage
There are quite a few more interesting things that you can do with the standard Google
search engine that can help you either discover or develop new ideas.
The first of these is Google suggest, which is a way of setting up the standard search
page rather than being a standalone tool.
What this does is follow what you are typing into the main Google search box so that
Google can present you with suggestions as you go along. Start with any letter of the
alphabet.
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After this, suggest will refine the information that it provides with every additional letter
you add.
And as you can see, it also gives you an idea of how many pages Google has indexed
for each search term it is showing. Use of this one tool can provide you with dozens of
new ideas and indicates what the competition is like too.
The other advanced Google search strategy that you can play with is to use specially
formulated search terms as a way of generating specific results.
We have already established that using weight loss with inverted commas and without
generates significantly different results. Now we are going to take the concept
considerably further by looking at many of the hidden search variations that you can
use to dig into the Google info-bank to a far greater depth.
For example, say you wanted to search for information about two or three things at the
same time, perhaps looking for information about dogs, cats and horses all at the
same time. In this case, you would use the search phrase dogs OR cats OR horses ,
and you would see a results page something like this.
You have information about all three topics on the same page. You can incidentally do
the same thing by including a pipe between each phraseas well dogs | cats | horses
works just the same.
How about if you want to find pages where the search term you use is
in the title of the page? Then you would preface your search term with
intitle or allintitle. Maybe you want pages with Barack Obama in the title, so your
search term would look like this.
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And of course, every page returned has the name in the title as requested:
If you want to find pages where your search term is in the page URL, then you would
do something similar by using inurl or allinurl in the same way, whereas if you want the
information to be contained within the text of the page, you use intext: or allintext: .
If you know the particular file type that you want to find, you can narrow your search so
that it will only return files of the type that you want.
Say you were looking only for hair loss related PDF files - this is how you would
formulate your search term.
Again, the results page would confirm that you have done this correctly:
The point of using these variables is that doing so allows you to dig much deeper into
the Google info-bank. Refining the search in this way gets rid of millions of pages that
would otherwise clutter up your search results with information that you really don’t
need or want.
But here are another couple of tricks that can be invaluable when you have found sites
or individual pages that represent your direct competition.
You’re probably aware that Google decide upon the position they allocate to any
individual web page in their natural search results based on links. Thus, knowing how
many links your competitor has to their site is extremely important information.
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Going back to our earlier example, these are the top rated L.A. weight loss pages.
In order to establish exactly how many links each of these individual pages has, you
use a search like this:
This will produce a list of all of the pages that are linked to this particular page, and a
note of how many pages there are that are linking.
There are 32 pages linked to the top L.A weight loss homepage, which is considerably
less than you might expect. This would give you cause to investigate the page further
to try to establish why there are the number one in this particular market sector.
Sometimes, you might want to establish how many related pages there are shown for
an individual page. In this case, Google once again make it remarkably easy to
uncover what pages are related to any individual web page you are investigating.
Searching for pages that are related to yahoo.com would return a list like this:
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As you would expect, Flickr are related to Yahoo as are all of the other major search
engines so there are no great surprises here.
Nevertheless, finding other sites that are somehow related to the websites of your
competitors could be useful at times.
Keep A Sharp Eye On What’s Happening…
Once you have your business website up and running, that is not the end of the job
because there are two essential tasks that you must keep pushing ahead with.
Firstly, once your site is up and running, you have to promote it using such strategies
as article marketing, writing articles that are based on the keyword phrases that you
discovered during your research earlier.
Secondly, you need to keep a close eye on what is happening with your site in terms of
visitors. Now, you can do this using statistical analysis programs that you will probably
find already installed in the admin area of your site (if you are using your own web
hosting).
However, if you want a far greater depth and breadth of analysis (or you are using a
free host like Google themselves), you need look no further than another free Google
service, Google analytics.
Despite the fact that it is a free program, Google analytics is a very sophisticated and
detailed program that allows you to analyze the traffic coming to your site in many
different ways.
For instance, it allows you to apply segmentation to the visitors that are visiting your
site. You might for example want to see how many visitors are being driven by
AdWords advertising, so the analytics program allows you to isolate visitors from Paid
Advertising.
Obviously, you re going to be interested in those visitors who converted (did what you
wanted them to do), so again, it is extremely useful to be able to isolate visits with
conversions .
You can create motion charts that enable you to compare the metrics of the visitors
coming to your site over time to establish where the best quality traffic is coming from.
You can then create custom reports so that the information is presented to you in
exactly the way you want it.
You can track how your keywords are performing in e-mail newsletters, paid links,
affiliate campaigns and on all of the major search engines, including Google of course.
The tool even allows you to see what part of the world your visitors are coming from,
thus enabling you to see where your best converting traffic is coming from in
geographical terms.
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Google analytics is a tool that every webmaster who has built any kind of online
business site should be using, simply because the information that the tool returns is
invaluable for enabling you to improve your site, and thereby increase conversions.
And, of course, it is entirely free and remarkably easy to use as well. You literally
insert a small snippet of code onto any page that you want to track, and that is that. If
you are not using Google analytics, you should be, it is as simple as that.
Google Reader
Google reader allows you to get regular notification as often as you want that any
blogs or websites that you are following have been updated.
This is an excellent way of keeping an eye on what your competition are doing without
having to log into their site every day to see what is happening.
For example, a critical part of your research should be to establish what is new in your
business as quickly as you can, and this tool offers an excellent way of doing so. By
setting up an automatic incoming feed from competitors and major news resources,
you will have an almost instant notification of new market developments.
Of course, you can collect information from any blogs or websites that you want for
any purpose but in purely business terms, Google reader is another excellent and
extremely easy to use spying tool.
It’s Not Just About Business…
There are plenty of other Google research tools that are not necessarily directly
related to business. Nevertheless, all of the tools in this list should come in useful for
your business from time to time when your research requirements move slightly
outside or beyond your normal activities.
For example, there may be times when you need to know where a specific place is, in
which case, you could consult the Google maps page, or even take a virtual tour of
places in the world that you have never been using Google Earth. Once again, all of
these resources are completely free to use.
All of us have the need to get from one place to another from time to time, and having
detailed instructions or directions about how to do so is an invaluable way of saving
time and effort.
Whether you want to go from one side of town to the other or are planning to traverse
the world, Google transit is another site that is worth investigating.
If you need to use public transportation to get from point A to point B, you will find
everything you need on this site.
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Other Google Resources
There are many other Google resources that are not really related to research which
may nevertheless be of use to you at some point. Here is a brief list of some of the
more prominent services that are either related to or owned by Google.
Blogger.com
Blogger.com is probably the best-known hosted blogging site, one that is owned by
Google and is also entirely free. If you want to build simple sites with just a few clicks
of your mouse button, blogger is definitely a site to consider using.
Google sites
If you want to build a slightly more sophisticated, more developed site than a blogger
blog, using the recently upgraded Google sites enables you to achieve exactly what
you want. By doing so, you can build a site that is as simple or as sophisticated as
you need it to be, and even building a business related site is not out of the question.
Furthermore, because Google hosts the site for you, there are no web hosting fees to
take into account if you choose to use Google sites.
Picasa
If you have digital pictures that you want to publish on the net, Picasa is the Google
site where you can do so. You can build personal or business related photo albums,
make them public or private and then keyword tag those photos so that the search
engines can find them.
This would obviously be particularly useful for a business type image album.
Sketchup
Google sketchup is a free program that allows you to create, alter and then share 3-D
models for free. This is a particularly useful for engineers and others who might need
3-D modeling, so it is not something everyone is going to use in the normal course of
business.
Without any exaggeration, there are dozens of Google programs and sites which offer
a huge range of different types of services to those who have different requirements.
For example, if you are interested in chatting to friends on the other side of the world,
there is Google talk, and of course there is the much heralded, recently released
Google chrome web browser that you might want to have a look at.
To get a better idea of just how comprehensive Google’s research and web
applications list is, take a look at the Labs page, because as it says, this
page represents Google’s technological playground.
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In Conclusion
As you will have realized by now, when it comes to setting up, running and improving
an online business, Google provides almost every kind of tool and resource you could
ever need, and everything is for free.
In effect, Google makes research as easy as it possibly could be. If you have taken a
look at the Labs page mentioned at the end of the last chapter, you would probably
agree with me that there is undoubtedly plenty more to come from Google.
Of course, it is not the point of this manual to suggest that you should only ever use
Google for your research, because there are many other extremely useful non-Google
resources that cover areas of research, business establishment and development that
the big G have not yet turned their attention to.
However, given their past track record of acquisitions (as of September 2008, Google
had bought out 54 different businesses), it would be no surprise whatsoever if Google
were to buy other leading research organizations at some point in the future.
For now, Google already provide a fantastic range of research resources, and after
reading this book, you should now have a much clearer idea of what is available, what
these resources can do and how you can use them to make your business ever more
profitable.

25 Ways To Reuse Your PLR Content

What Is PLR and How It Can Help Your
Internet Business

Creating new products and content to sell or give away in your Internet marketing
business, is just good business sense. Your prospects and customers, have a never
ending need and desire for new information.
The main job in your Internet marketing business is to provide the information and
training that your customers are looking for, to solve their problems and needs.
Unfortunately for many of us we would have rather have our wisdom teeth extracted
than to actually have to write that content ourselves.
The more content you add to your product library the more valuable your services are
to your lifetime customers; there‘s really no escaping the need to create new content.
If you want to have a viable business on the Internet you need to constantly provide
new and interesting content to your customers and subscribers plain and simple.
But it‘s never really that simple is it? Regardless of whether you use freelance workers
on websites like Elance.com and vWorker.com or create everything on your own,
content creation takes valuable time and money. These are hard to come by resources
for many small home Internet marketing entrepreneurs.
This market is too fast paced for you to release content slowly, if you want to keep
your Internet business profitable, you need constant content, and creating content on
your own takes a lot of time and money.
One of the biggest time and money savers is you will ever find in your Internet
marketing business PLR content (Private Label Rights).
You‘ve probably already heard about it and may have used it before.
PLR content can save you a ton of time from creating your own content in-house, and
can also save you time and cash over hiring outsourcers to create content for you.
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There is one small problem that you need to be made aware of…
Most PLR Content Sucks!
There I said it, most PLR content sucks, it‘s unfortunate but true.
There are literally thousands of places to get PLR content on the Internet, but most of
the PLR content that you come across on the Internet can be flat out cheap and tacky.
There are many PLR content creators that try to take the cheapest route possible
when creating the content that they will try to sell to you. You have to be very careful
when purchasing PLR content, because of the content sucks, it‘s going to make it look
like you suck when you try to delivered that content to your customers.
You are better off delivering no new content to your customers, then to distribute
content with your name on it that has been created poorly.
When you do find good quality PLR content however, you can resell that content
directly to your customers as is, or rip the content apart and create new derivative
products and training tutorials at a cost well below creating content from scratch.
Good PLR content like this has been rebranded and reworked to meet your customer
bases wants and needs can make you look like a rockstar in their eyes.
Once you find good PLR content, the best thing that you can do is to
Repurpose, re-use, and recycle that PLR content!
That‘s what this guide is all about, teaching you how to reuse PLR content and create
killer new products that will leave your customers begging for more.
So what do you say we get started?
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The Three R’s
You can use home-made content that you‘ve created yourself or PLR content that you
have rights too with this guide. As long as you have the right to modify and use the
content as you please, you can reuse or recycle it to turn it into money in the bank!
My 25 steps to we purposely and reusing PLR content follows three basic principles I
like to call The 3 R’s:
REDUCE: You’ll find out how chopping up and reducing many pieces of
PLR content can actually put more money in your pocket than if you
were to sell those products as they originally came.
RECOMPILE: If you have a lot of content, or multiple PLR products on
the same topic, you can compile it and expand on it to create
entirely new and better products.
REWRITE: Here you’ll learn how to change the format and or the
modality or the content itself to create new products in a tiny
fraction of the time it takes to create new products from scratch!
Sounds easy right? Well it is! Let‘s get started.
REDUCE
Make Money With Your Content by
Trimming and Cutting.
Here are some ways you can make money from your PLR content by slimming them
down.
1. Take Advantage of the Less is More Trend
These days everyone is interested in becoming healthier or at least pretending they
are by consuming ―lite‖ versions of their favorite foods. That trend is not exclusive the
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menu at your local fast food chain! You can create a ―Lite‖ version of your Internet
marketing information products just as easily and you‘ll be amazed at how many
people buy into it!
There are a few different ways to do this, depending on what sort of product you‘re
selling currently in your business.
Ways to present the lite version:
· For PLR software products, just disable a few features to create a
lite version. Then simply let your customers know what “extra”
features are available if they upgrade to the full version.
· When selling content, include the full version of the table of
contents, with the missing chapters simply “grayed out.” Then
customers can actually see what chapters they’re missing. From
within the report, include a link to upgrade to the full version,
until your customers that the missing chapters are included there.
· If your E-Book can’t easily have chapters torn out of it still
leave the content valuable, simply reduce the overall content of
each chapter. Take out a few tips or get rid of bullet points; make
the book at least half as long. Most PLR books come with a ton of
fluff or filler content that can easily be cut out.
For example, let‘s suppose you‘re selling a diet book, and one particular chapter
includes 50 tips to stave off cravings. The ―lite‖ version of your product may only
include 21 tips.
Once you‘ve created your new product, then you can take this lite version and go in
any number of profitable directions with it, including these two tactics:
· Sell this lite version to customers and offer an upgrade to the
full size version. This upsell could be at the point of sale,
within the product itself and through backend emails you send
to your customer list.
· Give the lite version away to use as a lead-generator for the
full-size version. This is a great way to collect opt in
subscribers, and build your e-mail list. Then you can encourage
people to purchase the full version at the point they’re
downloading, from within the product itself or through backend
emails you send to your newly built customer list. When using
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this tactic make sure the lite version sale is pretty darn
light; give them a good reason to upgrade, but at the same time
make sure that you give them enough content that you do not
waste their time, and also so that they can see the quality of
content that you deliver.
2. Use Lite Versions or Excerpts As Freebies or in
Giveaway Promotions!
Here you create your lite version the same way as described in the previous section.
Alternatively, you can simply excerpt a portion of your product.
Example: Just pull one chapter out of a full-size e-book and create a
report from this chapter. Sometimes this chapter of content can stand
on its own, and other times you may need to add a little of content
yourself to make a great little free report. Then you can give this
new product away to your joint venture partners who are requesting
freebies from you, to give to their customers as sample content.
Event Ideas:
The lite version can be included in a joint venture giveaway event
where all JV partners give away one or more products for free in
exchange for email address. All partners promote the event, so
everyone has a good chance of building a bigger list.
The lite version can be used in a fire sale. This could be a fire
sale that’s designed for the fire sale creator to profit from, or it
could be for charity. Whatever the case, you can offer your excerpt
for inclusion in a fellow marketers package.
Offer your lite version as a freebie alongside your partner’s paid
products.
Give away the lite version as a freebie inside your partner’s
membership site.
You can offer your lite version as a freebie to anyone who signs up
for your partner’s site.
You could even allow your affiliates to give away or sell the lite
version. (Be sure the product is rebranded with their affiliate links
so that they get credit for any sales.)
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If you‘re working with joint venture partners in this manner, then there‘s one other
way you can make these offers more attractive to potential partners.
Namely, by allowing your partners to ―rebrand‖ the lite version with their affiliate
links. That way, they‘ll earn a commission every time one of their customers or
subscribers upgrades to the full version of the product.
To do this just give your affiliate partners a copy of your Microsoft Word version of the
document so they can easily rebrand it. Alternatively there are many PDF branders
available on the Internet, or you could just rebrand the PDF document for your JV
partners.
3. Reduce and Email
If you have an e-book, report or any other type of written content, you can chop it up
and reduce it into smaller articles or training tutorials and load it into your autoresponder.
This is particularly effective if you‘re offering a multi-part course, such as a five-part
course on how to train a dog or a seven-part course on how to lose weight.
Create an autoresponder series that stretches for many months or even a year if you
have a lot of content.
Example: If you have enough content to create 12 articles (each
around 600 to 1200 words), you can deliver an article each month for
a year to your subscribers.
This works just as well with audio and video recordings. Simply chop up your videos
or audios into smaller segments, load them on your site on static pages or into a blog,
and send links to each segment on a regular basis to your autoresponder subscribers.
Ideally, any content you load into your autoresponder should be ―evergreen‖
content—content that is timeless and doesn‘t get ―stale.‖ This is especially true if
you‘re loading content that stretches out for many months.
Evergreen content is relevant the day you load it into your autoresponder, and it will
still be relevant one year from now when your newest subscribers see it for the first
time.
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Example: An article about how to fix up old cars is evergreen
content. In contrast, an article discussing the hottest new cars to
buy is not evergreen content.
4. Blog Away
Instead of uploading all these articles that you‘ve segmented out of an e-book, or
sound bites and video segments to your autoresponder, you might just want to upload
them all to your blog.
By doing this you can make your site ―sticky‖ by frequently updating it (So people
come back often to see if you‘ve posted something new).
You can preload dozens of articles all taken from one e-book into your blog and
schedule the blog to deliver them at dates in the future automatically.
Blogging frequently can present you as an expert in your niche. You can also build a
list from your blog readers by encouraging people to sign up for your list that notifies
them each time you‘ve created a new post.
Quick Tip: If you also take this content and optimize it for the
search engines using the main keywords that your niche targets, then
you can help drive search engine traffic to your site. Bear in mind
that simply linking to your blog and site is the best form of search
engine optimization (SEO).
Frequently updating your blog and pinging blog directories can also drive immediate
traffic to your site. If you use a blog platform, like WordPress, you don‘t need to ping
your site after new posts and WordPress will do it for you.
If you don‘t use a platform that does it automatically you can do it manually yourself
by visiting pingomatic.com or pingoat.com.
Tip: If you have months or even years of content to upload you don’t
want to be tied down to your blog, faithfully uploading new content
every few days or every week!
Luckily there’s no need to. A lot of blog platforms allow you to preload
content to post in the future; check yours and see if it will
let you do the same. If not, search online (Google, Yahoo, Bing or
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whatever you like) for “automatic blog posting software.” WordPress
is one of the most popular blogging platforms, and it does include a
feature to do all of this auto blogging, or scheduling of future
posts for you.
5. Slice and Slim Content for Article Directories
Another great way to use PLR e-books is to slice them down into multiple different
articles and tutorials articles and then submit them to article directories.
Some of the most popular directories include:
· ArticleAlley.com – http://www.articlealley.com
· ArticleBeach.com – http://www.articlebeach.com
· ArticleCity.com – http://www.articlecity.com
· Buzzle.com – http://www.buzzle.com
· EzineArticles.com – http://www.ezinearticles.com
· GoArticles.com – http://www.goarticles.com
· IdeaMarketers.com – http://www.ideamarketers.com
The purpose of these directories is so that online publishers can take your article and
post it on their sites, newsletters, blogs etc. the great part about this is that all of
your articles and tutorials will have a link back to your website on them.
Interestingly, most article writers find that the main advantage of submitting these
articles is for SEO purposes. Not only do you get one-way links pointing to your sites
but your articles also tend to pull in search engine traffic.
That means that, ideally, at least some of the articles you create from your e-book
content should be designed to pull in search engine traffic. To do this, follow these
two simple steps:
1. Find out what words, specifically, your market is using to find
information in your niche. Simply use the keyword tool of your choice (like
WordTracker.com or Google.com‘s keyword tool), enter in your broad
keywords, and you‘ll get a list of all sorts of keywords searchers use.
Note: Unless you’re a search engine expert, then you’re
looking for “long tail” keywords. These tend to be longer
phrases that might not get as much traffic as other words, but
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they’re also easier to optimize for so you can grab top spots
in the search engines.
2. Once you have your words, then create content around these
keywords. Your article title should include your keywords, and the body
should include these words at about a 3% density rate (meaning the keywords
show three times for every 100 words of content). You can easily add your
keyword content into the articles and tutorials that you break out of the ebooks
from your PLR collection.
Don‘t write for the search engine alone. Human readers are going to find these – and
these are the people that you need to impress. You want them to read your entire
article, all the way down to your resource box (byline). And then your byline needs to
give them a reason to click through to your site.
6. Creating Content for Free Publicity
The final method we‘ll discuss that involves cutting your content is to use this content
as a way to get yourself some free publicity.
Free Publicity Ideas:
· Use your content as the basis for a press release. Then submit
this newsworthy item to your local media as well as on
distribution sites like www.prweb.com. You could also hire a
press-release distribution firm to do it for you as an alternative
or you could buy an updated list of editor’s addresses so you
could submit directly to the correct people.
Another method is to create professional, polished articles. Then
submit these articles to regular (popular) offline niche magazines
and newspapers.
Getting published means you get paid. But even more important, you get free
publicity.
A lot of the magazines that you may submit articles to will also have online versions of
their magazine, and if they like your content you could easily become a monthly
regular contributor, which not only gets more links back to your site but also
establishes you as an expert in your niche.
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You can establish yourself as an expert by getting frequently published in offline
magazines way easier than you think, and with all his newfound content should get
started submitting articles to magazines right away.
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RECOMPILE
Combine and Conquer
Whether you have articles, e-books, reports or even multi-media applications, you can
easily compile and combine the content to create a larger, better product.
The added benefit of this is that you‘re usually able to charge more for this kind of
product since it has more content than usual.
Here are four quick and easy ways to profit off from combining content from multiple
sources and recompiling that content into a brand-new product:
7. Make a High-Ticket Course
Most marketers will sell a series of lower-price products in the beginning of their sales
funnel with the intention of leading customers to their high-ticket courses later.
Usually these high-ticket courses are compilations of products, or possibly a seminar
that the marketer did, but you can certainly combine multiple PLR products, as well as
some PLR products along with your own original material to create great new course.
A typical course might include:
· Instruction based on beginning, intermediate and advanced levels.
If you have e-books (or content in any format), you can include
them all to make a comprehensive “home study course.”
· Different ways of teaching the material including text, workbooks,
checklists, audio and video instruction.
If most of your content is in digital format, you‘ll also want to consider converting this
content into physical products. Some people are more likely to buy a physical product
they can hold in their hands.
You could also convert your e-books into regular books, turn your downloadable MP3s
into CDs, your streaming videos into DVDs etc.
Then you just have to package all of the materials into one box and ship to your
customer. The fact that they are physical products and contain so much information
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will increase the perceived value in your potential customer‘s mind. Physical products
also come with a highly reduced refund rate.
Another way to easily create a physical product for only one dollar is to create
kunaki.com and then have Kunaki ship directly to your customer.
8. Beautiful Bonuses
One thing a lot of people take for granted is offering bonus products. A good way of
making your genuinely-new products more appealing is to combine them with bonus
offers. This is especially effective as a selling point for upsells and one-time-offers.
Do you have a course on how to use advertise on Facebook? Maybe you have an older
package about using Myspace to get website traffic. You can combine the two and call
it a social networking box-set. Make it a limited time offer to entice people to buy
early.
It may seem counter-intuitive but make sure the bonus isn‘t just for everyone (or at
least don‘t advertise it that way). Gear it towards people who buy early or upgrade.
People find more value in something if they think it‘s exclusive and they will be one of
very few people who can take advantage of it.
Example: Your new book is entitled Become a Work-At-Home Dad. You
could offer that as your main product but then tack on some old
titles like Internet Marketing from Home and Remodeling Your Home as
special bonuses for purchasing the upsell.
I did say old title in that previous sentence, but by all means don’t
forget with PLR products you can certainly rename the product, and a
bam what’s old is new again!
Alternatively you could offer the extra books as bonuses for the
first 100 customers only, or only for the customers that buy within
the first three days, or affiliate specific bonuses etc.
Get creative there’s all sorts of ways that you can position your
bonuses to entice your customers and prospects.
Lastly, you could combine different mediums. Tack on a few e-books to
your video/audio course. This gives people a good variety and is very
enticing to prospective customers.
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The bonus is a powerful tool that can entice customers who might have otherwise
been on the fence about buying or upgrading. The beautiful thing about it is that you
don‘t even have to repurpose or change your old products; you‘re just using them as
free bonuses so there‘s no reason to hide what they are.
If you don‘t mind rolling up your sleeves and doing a little bit of work you will have
better results if you do rename the products, or even create new ecover graphics to
attach to them, you know something that no one has ever seen before.
It‘s amazing how many people spend a huge amount of time on the Internet and
many of them have likely already seen the cover graphics attached to your old PLR
product. When you take the time to create a new cover graphic it will really create a
higher perceived value for your product.
If you‘re trying to use PLR products as bonuses make sure that your license allows
you to do so. Many PLR sellers won‘t allow their products to be given away for free
unless they‘re modified or a certain amount of time has passed (or sometimes not at
all). You can always contact your PLR provider and ask about special circumstances.
A good alternative, if you have a great PLR bonus product but can‘t give it away for
free, is to offer it at a major discount; but we‘ll talk about that next!
Many time with PLR that cannot be given away for free to create verse of that PLR
content will be open to exceptions to this rule when you make big changes to the PLR
content, and when you rename the content attaching new graphics to it.
This way anyone else that may be reselling the content would never recognize this as
the same material anyway so it will not hurt their resale value if you‘re giving your
new version away, but again be sure you get the permission of the original creator of
the content before you do this.
Just ask… you will be surprised how easily some people will change their terms just
for you if you show them that you‘re willing to change the content of the original
material a bit, and that by giving away your new version you will not devalue the
original material.
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9. Recover Lost Sales
A great alternative to simply adding free bonuses is to offer discount bonuses on past
items. Sometimes it can pay off to make light of the fact that you‘re offering a
previously released product. This works best when combined with a new sale and
usually it‘s a good idea to choose products that work well together (don‘t mix a
cookbook with an internet marketing book etc.)
The tactic here is to offer a special discount on a previously released item when the
customer buys a new item or vice versa. You could present the old items as ―related‖
items and give your customers a steep discount (upwards of 50%) on those items
when they buy the new one. You could also re-release an old item and give the
customer a modest discount on the new item when they buy the original (It wouldn‘t
hurt to release the older items at a lower price point either).
The goal here is to 1) Entice people who may have passed up the old product when it
was available because of price and 2) make the new item seem more appealing by
combining it with similar products that will supplement it.
Example: You’re releasing your new video course on how to make money
off Craigslist. You could offer an older DVD set about Ebay or
Amazon.com for half price for anyone who signs up for this DVD.
The main purpose of this tactic is to avoid breaking PLR agreements; it‘s only fair that
everyone who bought the PLR be able to profit from it and if you offer it for free you‘re
undermining those contracts. The other main reason is simply to make more profit.
It‘s simple math really, convincing someone to buy 1 new product and 2 old products
at half price is quite a bit more profitable than just giving those 2 old products away
(though you may want to consider how many more sales you‘ll get and whether or not
it‘s really a better choice).
Again, I cannot stress enough that if you re-title the content and add new set of
graphics, then the competition factor goes away 100%.
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10. Create a Coaching Program
Instead of creating a home-study course or box-set, you can, instead, use your
compiled content to create a coaching program. Or you can select a portion of your
content (perhaps your expert-level content) and create a more focused coaching
program.
There are three main differences between this and the box-set products:
1. Consider offering email, telephone or forum support to your members.
Generally speaking, the phrase ―Coaching‖ implies some live, one-on-one
coaching. It‘s a good idea to offer access to live training from time to time.
2. Almost always include step-by-step instructions and blueprints. A Boxset
product might literally include a box of products for the customer to
review. Conversely, your coaching customers will receive explicit instructions
about what to review and in what order.
3. You may want to release the material following to a pre-determined
schedule. For example: you may release a new lesson every day for the
duration of the course (which may go for several weeks).
Don‘t worry about losing a lot of time. You can easily create a coaching program that
runs nearly on autopilot, particularly if you deliver the lessons by auto-responder. Just
don‘t forget that customers may expect some real-time, personalized coaching.
When creating coaching programs a great addition to your content would be checklists
and step-by-step action plans.
People love having step-by-step checklist to help guide them along the way of what
ever it is that they are trying to accomplish. You can easily go through your content
and create step-by-step checklists that they can print out as many times as they want
and check off the boxes as they go.
The more types of items like this that you can add to your coaching program or
product will definitely add perceived value to your product and your customer‘s eyes
and also will make your product if you‘re much more complete and different than
anyone else was selling a similar product in your niche.
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You can never add too many PDF documents or checklists with your new version of
the product that you are creating.
11. Create a Membership Empire
One of the most profitable ways to take advantage of this step is to charge members
a monthly fee to access a membership site where they can download are you your
content.
Everyone knows how profitable and popular these things are. The appeal comes in
that they offer passive, monthly profit. Unfortunately the main issue with regular
membership sites is that you need to continuously be creating new content and
updating your site. You also have to keep it up, pretty much, forever.
The Answer: Give your membership site a fixed time period!
Instead of going on indefinitely, members sign up and pay a monthly fee for a predetermined
amount of time, such as three months, six months or one year. You set
the duration based on how much content you have. If the website becomes wildly
profitable you can always extend the duration and offer promotions.
By doing this you can avoid having to create an entire website with a members area.
You can just load the links to new content in your auto-responder and send the
content on a fixed schedule (Daily/Weekly/Monthly) to every new customer.
The normal method of making membership sites requires you to constantly update
and maintain a member‘s area. Plus every member is getting the same content every
week so you have to stick to your predetermined schedule.
By using the auto-responder you avoid both of these problems AND you don‘t
necessarily have to tear the buy-in website down after a set amount of time. Instead
of placing a time limit you can just set a content limit. People will sign up to get a
certain amount of free content every week or month until the content is gone.
For example: On your sign up page you would write, “Sign up today
for our 52-article program and get 4 articles every month.”
That way your customers know they‘re getting a total of 52 articles and you can leave
your site up for as long as you want. New members will just start from the beginning
of the 52-article cycle. This is great when you have low-bandwidth content like articles
and e-books along with inexpensive hosting. You can just leave the sight up for years
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and make money off of it. (Make sure to do some occasional marketing so your site
doesn‘t go stagnant.)
Another way to keep a membership website going for ever is to use a WordPress blog
to manage the members area, and then use a script like WishListMember. This great
script can drip feed content to your members, so no matter when they sign up they
will always be starting with month one‘s content, and if you have created two years‘
worth of content they will be able to stay a member for two years.
This works much better than just delivering all of your past content to new members
right when they join and then they only get new content that you add it in the future
as their membership progresses. They already have everything which means they are
likely not to stay long, however with a script like the one mentioned above they are
starting as if the membership site is brand-new.
12. Be Authoritative!
This is great if you have a lot of content: Build an authority site in your niche.
Often times when you‘re searching for a niche-specific topic you‘ll find that you keep
returning to the exact same website over and over and over again.
Maybe you were looking for video games to buy for birthday presents and
gamestop.com came up or you wanted to know about a medical illness and you were
constantly redirected to WebMD.com.
Both GameStop and WebMD are considered ―authority‖ sites.
Part of the reason they‘re authority sites is due to search engine domination;
however, they‘re also labeled as such just because they do, in fact, contain a lot of
good information on the topic.
It‘s highly unlikely that you‘ll be able to go head-to-head with a major corporation for
search terms like ―Dating,‖ ―Forex,‖ or ―Marketing.‖ However, you certainly can create
an authority site around one particular topic that appeals to a particular niche.
What you have to do is take all your content and create articles and reports to post
online. You may want to consider first optimizing this content for the search engines,
which means including your keywords. You should also include your keywords
elsewhere on your site, such as:
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· In the file names of your pages.
· If you create subdomains
· As part of your page titles.
· In your navigation menu.
· Within the articles and other content.
· Include your keywords elsewhere as needed.
Ranking high in the search engines certainly isn‘t limited to this sort of on-page
optimization though. In fact, on-page optimization is really only a tiny part of getting
ranked, especially for competitive keywords. What you need are one-way, incoming
links pointing at your sites (use your keywords as the anchor text).
A real authority website tends to get a lot of one-way incoming links naturally. People
tend to link to it on forums, blogs, and even on their own sites while discussing the
topic. You can, however, start a link campaign to get your own links, by doing things
like:
· Exchanging links with webmasters of quality related sites.
· Submitting articles to article directories.
· Creating press releases.
· Submitting your site to other types of directories like e-zine
directories and blog directories.
· Creating Squidoo Lenses and HubPages on the same topic.
· Creating related WordPress and Blogger blogs.
· Uploading content to your social networking pages (e.g.
Facebook, twitter, Myspace, LinkedIn etc.)
There are plenty of ways to get links. The above list just gets you started, but you can
easily get thousands of links that way. If you‘d rather not get links yourself, go to
elance.com and post a project. It may even be cheaper to try Amazon‘s Mechanical
Turk website.
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REWRITE
Make Profit by Changing Things Up
Recycling content isn‘t just limited to cutting it up or compiling it (though we‘ll talk
about some more of these sorts of ideas in this section).
You can also reuse your content by repurposing it or even changing the format.
Below you‘ll find 11 ideas you can use to make money by changing your existing
content. Chances are, these 11 ideas will serve as a starting point as you think of
dozens of other ways to repurpose your content.
Start brainstorming…
13) Focus Your Content
One of the most powerful ways you can change your content is by focusing it and
creating a niche-specific product.
You can tweak your product so that it will appeal to a particular niche. A general
Internet marketing e-book appeals to a broad market. You could capture a larger
market share by augmenting the content to appeal to a specific niche. So your general
Internet marketing e-book could become:
· Making Money Online for college students
· Internet marketing for business owners
· E-business for working parents
· Online Marketing for CEO’s
· Internet-Based Business for Work-At-Home Moms
· Internet Profit Guidebook for Junk Shop Owners
· How to Market Your Chiropractic Business on the Internet
Etc.
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As you can see the possibilities are really limitless.
In just this example alone, you could take one e-book and create eight new products.
You don‘t even have to go from general to niche; if you have a niche product you can
just change the niche. Replace Work-At-Home Moms with Work-At-Home Dads and
boom, you‘ve got a different product and you could probably accomplish it with a
search-and-replace function.
There may be some minor editing that will be required to make this work for every
product, but trust me the little bit of extra work will definitely be worth the reward!
This is actually one of the most powerful tips in this entire report! If you are
not re-nicheing your PLR content then you are definitely leaving a lot of money on the
table.
Now, there are two ways to target a product. You can use one or both:
1. Change it to appeal to a specific type of problem. A guide to getting rid
of back pain could be focused just on lower back pain. Or it could be focused
on those pains originating from stress. You could tweak it to have it focus on
those suffering from injury-related pains.
2. Make it appeal to a particular group of people. Target the back pain book
at a particular group of people, such as senior citizens, office workers or
construction workers. Or focus it to people in their 40‘s, you get the idea.
You can also combine those two methods to make an even more-targeted product.
Example: A back pain book gets targeted to become a book about lowerback
pain. Then it’s further targeted to appeal to one particular
target market, such as parents. For example, “Getting Rid of Lower
Back Pain for Busy Parents.” Or, “The Senior’s Guide to Dealing With
Lower Back Pain.”
Changing the product usually doesn‘t take that long and the possibilities are really
limitless. Obviously try to make them sensible; ―Handling stress for 5-year-olds‖ or
―The College Student‘s Guide to Menopause‖ probably aren‘t going to get you very
many customers. Pick a market that actually exists (It seems obvious but you‘d be
surprised).
You can hire a ghostwriter to do it for you if you think the changes would take too
much time. Just be sure to change all of the sales material as well so it matches.
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14) Media Medium Transformation
This kind of goes hand-in-hand with recompiling and, possibly, reducing. People really
do tend to have a ―greener grass on the other side‖ mind set and something you
introduced in one medium may appeal to a whole different audience just by changing
the medium.
All you really have to do is convert the format of your content.
For example, you may:
· Make an MP3 Audio Book out of a regular E-book.
· Transcribe an Audio Book into an E-book.
· Create animations of videos for your Audio Book content.
· Create a whole new video from an E-book series.
· Any combination goes. All you have to do is change the medium.
Here‘s why this works:
1. Accommodate the hearing or visually impaired. This is great because it
might open up your product to people who have disabilities and couldn‘t make
use of it before. Transcribing an audio helps your customers who are hearingimpaired;
making an Audio Book from an E-Book will benefit those who are
visually impaired. Creating a video might appeal to those with Adult A.D.D.
who have trouble reading large texts but can easily watch moving pictures.
2. Appeal to those with different learning styles. Everyone learns
differently. Some people are visual learners, some learn by hearing, some by
reading and some need to interact. Different mediums mean you‘ll be
appealing to people who may not have liked the medium you previously
released the content on.
3. The perceived value is change and thus the profits can expand.
Perceived value usually follows this pattern, from low to high: Text, Text with
Images, Audio, Video, and Interactive. If you go from Text to Video you can
reasonably ask for more money because the perceived value is higher. If
you‘re willing to invest, hire a student game designer and make something
interactive. Most want the work for their portfolio and will do it cheap.
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15) Create a Lead-Generator
Regardless of the exact medium you used for your content, it‘s usually pretty easy to
turn it into a live presentation. The live presentation can be given via a teleseminar,
webinar or even as an offline speaking engagement.
Create a free local workshop or be the guest speaker for a local organization.
The trick here is to make people register for your free workshop. The information you
provide will be somewhat limited and incomplete, after all there will likely be limited
time for you to present your material to your live audience.
Why? Well two reasons really, number one is time.
Number two is at the end of your talk you can encourage people to buy your products
and/or join your paid workshop. As an added bonus, since everyone registered, you
have their contact information and can follow up with them and upsell your paid
products.
16) Get Viral!
No I‘m not talking about catching the flu. I‘m talking about cutting and compiling
content to make a new product and repurposing it entirely!
The idea is to create lead-generating viral content instead of creating a regular free
product or even a paid product.
Viral content is so named because it spreads like a virus. You might have heard of
―Viral Videos‖ on YouTube. These are seemingly innocuous and simple videos that
somehow get millions and millions of views. Viral content tends to be a bit over-thetop
and sensationalistic.
Here‘s the scoop:
1. First, create a viral report, e-book, MP3 or video. Select some of your
best, most-engaging content. You might compile a few articles or you might
take some of your longer products and slim them down. Either way, the point
is to create something extremely engaging.
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2. Augment the content to make it extremely entertaining, useful or
controversial (good or bad). People ignore boring, dry content. What
makes content viral is that it‘s extreme and different. Even very useful content
rarely gets passed along unless it reveals a novel approach, a ―secret‖ or
anything else ―buzzworthy.‖
If you‘re having a hard time thinking of ways to make a particular piece of content
―buzzworthy‖ then go for the controversial approach.
You can easily do this by polarizing the topic and making a bold statement that is
firmly grounded in one side. Then post your free e-book on your blog, give it to your
newsletter readers, have your affiliates give it away and so on. If it‘s a video, do the
same thing (and post it on YouTube, of course).
The trick is to make sure you present two absolutely diametric ideas.
Example: Instead of your report saying “Tips On How To Raise Your
Children” it should read something like “Bad Parenting Is Destroying
Your Child’s Future!”
Instead of “Dealing with Work-related Stress” you can title your
article “Irritated Workers Go Violently Postal, Is Your Company At
Risk?” The point is to make people want to check out the article,
accuracy or realism is not the point.
Controversial topics with seemingly insane or radical viewpoints will attract people like
nobody‘s business. The point is to get people talking, possibly arguing, so newcomers
will rush to sign up for the article that ―everyone‘s been talking about.‖
17) Do a Paid Presentation
Here you‘re going to turn your text/audio/video into a personal presentation again.
But this time you should focus on making a very high-quality presentation will full
information. Then, instead of providing it free as a lead-generator, you offer it for a
price.
You can also do both at once. Offer a ―lite‖ free version of the presentation for leads
and a paid presentation for profit.
These work great together because you can get leads from the free version and upsell
on the paid version. Ideally you‘ll see customers moving up in the ranks from free
viewer to paid viewer and finally to paying online customer.
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18 Archive the Live
As with almost any of these principles, the content-to-presentation principle can be
reversed for an equally effective approach. Once you have your presentation you can
then convert it and consolidate it into a more complex product version like an E-book
with audio supplements or a video set.
Example:
Turn your live teleseminar into a downloadable MP3. You can further
change the content by transcribing the MP3 to turn it into a text
product.
Turn an audio product into a video product by matching the audio with
appropriate graphics, charts, slides, etc. This is a great way to
turn what might have been a free tele-seminar into a free or paid
video product, with great graphics and power points.
Now you’ve taken a simple telephone call and turned it into a full
video training program, just add checklists and step-by-step guides
and you’ll have a great little product.
You can also record your live workshop and turn it into a DVD set.
You can then sell these DVDs individually, or compile them to create
a box-set product package.
Remember above when we talked about Kunaki and how you can create
DVDs and CDs at kunaki.com? They will ship your products for you for
one dollar. Where else can you get this kind of perceived value out
to your customers for a buck?
You can’t, this is a banging idea, that will leave your customers
wanting more!
In short, the idea is to take your live presentations, record them, and turn them into
new products that you can sell over and over. Use video to really give a high
perceived value. This product can be made fast and cheap & your customers will love
it, and be asking for more.
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19) Become an e-Teacher
This one really uses all three principles heavily. Instead of offering instant access to
the courses you can reduce them into separate sections, recompile some of them and
then rewrite the project in the form of a multi-part e-course.
You then provide this like any other online class: in installments.
Example: You could make a 1-2 month course out of a large e-book and
deliver it via auto-responder, or with WishListMember in a blog.
You then offer weekly or bi-weekly coaching calls so you can get on
the phone personally with your clients and go over what they learned
and answer any questions they may have after having gone through the
content.
This is a great way to get to know some of your customers personally,
and trust me when you get on the phone with them they will want to
buy even more from you.
This is how you create customers for life.
This is a beefed up version of the membership site idea and the online coaching idea
except it kind of takes the best of both and leaves the rest. Unlike the membership
area you‘ll be able to ask for all of the money upfront. Unlike the coaching idea you
really only have to worry about occasional support tickets and you don‘t have to
provide nearly as much live coaching, as you would have to in a normal coaching
program.
Remember when I was telling you about perceived value? Remember our order of
value: Text, Text/Images, Audio, Video and Interactive. E-courses, depending on how
they‘re made, fit into the ―Interactive‖ category. As such they have extremely higher
perceived values than all other mediums. That Internet marketing books that sells for
$25 can be sold as an E-course for $1000, when you add the personal touches, like
checklists and occasional phone calls as I‘ve mentioned here.
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.
20) Innovate With A Whole New Format!
I hope you memorized the perceived value scale I spoke to you about previously
because that comes into play here as well. We‘ve already discussed the easy methods
of converting your content into different formats but another good tactic is to create
something entirely unique.
For example:
Turn your Audio book into a physical book with a bonus audio CD
Create a PowerPoint presentation from your e-book, and set it to
audio using a product like Camtasia, or alternatively you can pass
the PowerPoint out and use it for a live tele-seminar or coaching
call so your customers can follow along.
Turn your e-book and videos into an interactive members-only website
that presents the information dynamically, think Mark Joyner’s
Simpleology…
Or make your online streaming videos into physical DVD’s and create a
companion Pamphlet in the style of an e-book.
Let‘s review some of the reasons that converting products into physical and different
formats is so beneficial:
§ When it comes to perceived value, physical always trumps digital.
People value things that they can physically touch and hold. It plays off of that
―exclusive‖ feeling. Downloads seem cheap and easily copied. Physical copies
stand on their own and don‘t require computer hardware to view.
§ Refund Rates PLUMMIT when you have a physical product. People are
lazy. Call it nature or the future or whatever but most people honestly can‘t be
bothered to repackage and ship back an item unless they were just
vehemently unsatisfied.
§ Going from Physical to Digital means instant gratification! Some people
want their product and they want it now. Digital downloads have the
advantage of being fast and convenient; that‘s important to many!
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To really take advantage of this tactic you should create hybrid products that utilize
both techniques. Throw in the bonuses technique and you‘re gold. Offer a digital
download of the product for the first 100 people to sign up; that gives them their
content immediately with the promise of a physical product later. That technique can
make sales that people would have avoided because they didn‘t want to wait for the
product.
Important Tip: Another thing to consider is when you change of products form from
digital physical, and possibly rename it or get a new set of graphics at the same time,
you have definitely reduced her competition to zero, as far as anyone else that may
be reselling the same PLR content.
21) Retired Product Rebirth
A major part of the rewriting principle is using your existing products as a base for
new products. Add to this my method of combining products and you have a powerful
new technique. You can take two or three related products and create an entirely
brand new product that integrates all of them into each other. This can be a product
of the same size or a super-product that you can charge more for.
Again, this super product can be any of the different types of products we talked
about above.
Think physical products, coaching products, digital products, products with resell
rights, tele-seminars, videos, kunaki disks… I could literally go on all day, and with the
right type of quality PR content you could to.
For example:
Take a travel guide book and a work-from-home book and create a book
about working on the road for business people.
Cut together videos from a healthy diet video set and an exercising
video set to create an ultimate weight loss video set.
Have a collection of focused, home improvement books? Take the most
important parts from each and create a complete home improvement
guide for the whole house.
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C++ Programming and an Animation guide? Sounds like the perfect
recipe for a book about making video games!
Those are just a few ideas – mix and match to make your own.
This works great when you have a lot of related products and can‘t think of a good
way to make money off them.
Just make sure that your new, repurposed products are relevant. Combining a book
about how to use Windows ‗95 with a book about Microsoft Office 2010 won‘t make
any sense, and it will hurt your reputation.
Also keep in mind the quality of the PLR content does matter, that kind of PLR content
that you want to look for are the types of products that we create in our many
different product lines at JeremyBurns.com
22) Make a Content-Based Web Page
As you might recall from the section about creating an authority site, we talked about
getting one-way, incoming links from places like Squidoo and HubPages to help with
your search engine rankings. Those links are only helpful if you create a web page full
of content.
So why not take your existing content and turn it into a Squidoo Lens or HubPage?
Just make singular pages that you can focus on a certain niche.
Example: You can create a Squidoo Lens on how to house train a cat,
how to lose weight, how to play the tuba or any other topic you have
content for.
What‘s awesome about these sites is that Google and other search engines often
consider them to be ―Authority‖ sites. What that basically adds up to is Google
indexing these pages and ranking them fairly well for related keyword searches. You
can get ranked well for long-tail keywords fairly easily this way, regardless of your
experience with SEO.
Be sure to use your long tail keywords throughout your content, in your page tags and
as the name of your lens whenever possible. This should pull quite a bit of search
engine traffic and ensure that you get ranked fairly well. Provide good, quality content
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and your search engine traffic will click through to your website. Make sure you‘re
linking back to your main websites that are making the money or allowing your traffic
to subscribe. The key here is to use your old items as honest, good information, that
will get prospects interested in you and wanting to click back to your website to get
more information on the same topic.
If you‘re considering using PLR products, again, make sure that your license permits
you to do this sort of thing. Creating a web page with this information is generally
okay since you‘ll basically have to modify the delivery method of the products quite a
bit; definitely change the title and try to make the appearance differ from the original
product.
If you need more information on creating these kinds of pages check out a few
products I created called Squidoo Lens Genius, or Stealing Scribd Traffic. You can
Google either of those terms and find one of my resellers, or of course you can check
out my main site for details on these products as well.
23) Sell the Resell Rights to Your Products
Tons of people are into resell rights. Some of the products you may have purchased in
the past may have likely been created this way! I have been creating PLR products
for so long, that it is getting very hard for me to browse the Internet in the marketing
niche without coming across a few of my products every single day.
If you have resell rights to good-quality PLR products, why not make use of them, and
do the same thing?
There are a few different rights you can offer:
Basic Resell Rights: The person holding resell rights can sell the product
directly to the customer. They cannot sell the rights to others. The customer can
use the product personally but has no other rights.
Master Resell Rights: The customer gets personal AND Resell rights. Therefore
they can sell it to end users, or they can sell the resell rights to other marketers.
Private Label Rights: The license holder of a PLR product gets the source files
for the product such as the Microsoft Word document for editing purpose in the
case of an e-book. They can sell the product, sell the resell rights and modify the
product itself.
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There are usually some stipulations but for the most part the content is basically
treated as if it was created by the person who bought it, but you have to be
careful here for example in the PLR products that I create I never allow my direct
purchasers to pass on the source code or the PL rights to anybody else.
PLR editing rights are for my direct customers use only, that way my direct
customers always get something special from me that they can‘t get from
anybody else that may be reselling the products I create.
If create your own products from scratch like I do you can sell your products as PLR
products (assuming you didn‘t purchase it as PLR, but that you actually created it).
This is a great way to make money on the Internet however it can be expensive, I
usually spend many thousands of dollars for each of the products that I create from
scratch, I‘ve been going to resell those products to my customers for pennies on the
dollar of what it cost me to create them.
That however is beyond the scope of what this guide, is teaching you.
When you do sell rights to your products created with these methods resell rights and
master resell rights are where the best investments are made. You do lose control of
the product and do not directly profit from it after having sold it to your customers.
But if you were smart and made sure to link back to your own website from time to
time throughout the product, you will get loads of traffic from it.
The marketers you sell to might be able to target a different locale than you or just
have different tactics that reach people you didn‘t know about. You sacrifice the rights
to sell a product but you gain a potentially massive marketing opportunity for your
newer products; which will likely be more worthwhile in the long run.
Naturally, resellers don‘t want products stuffed full of links, as that only devalues the
product. But if you put a handful of links in while maintaining the same high-quality
content, you can bet plenty of marketers will be happy to purchase the resell rights
from you, and plenty of their customers will be glad to buy from your links.
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24) Revise and Resell!
Let me start off by saying that you really should be retiring products after a set
amount of time and not offering them anymore. Why? Because after a while sales will
slow down so much that your product is essentially dead anyway. There‘s no point in
keeping your products active on your website if nobody is still downloading them.
By retiring products you open yourself up to a new tactic: Revivals. After your product
has been retired for a while, revise the product, update the look and then bring it back
at a reduced price and promote the heck out of it!
Example: You have a book about getting website traffic by using
Facebook. It sold well a year or two ago and then you retired it.
Now we’re going to change it up. Hire a project outsourcer or just
spend one or two days and add update the information yourself. Add a
chapter or two; talk about new websites as they come out or get more
popular like Twitter and LinkedIn; just give the book a little
refresh.
Now bring back the book on your website as the revised edition and
offer it at a slight discount (30% is probably good).
The point of this tactic is just to draw in new customers who might not have been
around when you launched the original sale. These people might be extremely
interested in the book but have never even heard of it or didn‘t know you sold it. If
your discount is big enough you might even entice people who bought or thought
about buying the first version and are interested in the prospect of an updated version
or a product at a better price.
This can be tied into your bonus and recombining tactics as well. A revised edition of
an older product makes a much better bonus than a regular one. And this is a great
way to get tons of new use of a product that may have sold well previously but may
not be selling as well now.
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25. Lead a Double Life
You‘ve seen those fictional characters in moves, business men and women who lead
secret lives and have separate families in far off places. I don‘t recommend you do
that in your personal life but as far as Internet marketing goes, it could be a good
idea to work from.
Website hosting, bandwidth and domain names are cheaper than ever these days. If
you have a digital product, it could be extremely profitable to have two completely
different websites that don‘t connect with each other. The main purpose for this is
target markets.
It‘s likely that you have products that appeal to a variety of people from all different
age ranges and personal backgrounds. Unfortunately, if you only have one website
you can only really design it for one particular group.
Teenagers and ―twenty-somethings‖ have different tastes than parents and people
over 30 in general. Wealthy people have different priorities than middle-class people
and so on. A cool, interactive website design that will draw in young customers may
confuse and aggravate older customers.
One way you can resell old products is to simply change the graphics and or product
name to target different groups and host them on a different website that is aimed at
an entirely different user base.
Example: You have a book about reducing stress and learning how to
relax. This could be for anyone who can read; people of all ages and
backgrounds have stress.
You can make one website that’s very modern in appearance and will
cater to the younger market; these people like interactive websites
with modern designs that look professional and sleek. Let’s call
this product, “Reducing Stress At College”
You can have another website that’s very simple and easy to
understand. Have it use primarily text links with very fewer images.
This website caters to mature audiences who don’t want to waste time
with flashy graphics as well as people with slow internet
connections. Let’s call this product, “Reducing Stress In Your Home
Office”
Get the idea? Of course these are only examples, but put your
thinking cap on and you can come up with 10 separate websites,
targeting 10 separate groups of people for each product you create!
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Using this tactic you can potentially squeeze quite a few more sales out of your
products. It‘s essentially like having double the products; profit wise you can expect
lite to moderate increases (you‘re probably not going to double your profits just by
having two sites but websites are so cheap that you will probably make some extra
coin with minimal effort).
Plus this gives you a good excuse to stop yourself from selling a bunch of different
products that you have little interest in, and instead just re-niche the same product
that you do have interest in, and cover every possible angle in the marketplace.
Reduce, Recompile & Rewrite
A Recipe for Success
And that‘s that; 25 ways to reduce, recompile and rewrite both your brand new
PLR content and also your tired, old content and turn it into pure gold!
You can call it Internet Marketing Alchemy, Jeremy Burns style!
You don‘t even have to use every single one of these tactics, if you follow just one of
these tips you won‘t regret it. Most of them stand on their own and may be all that
you need. If you can actually manage all 25 then you‘re really ahead of the game!
Don‘t think that this little guide is the limit though! These ideas have been amassed
with years of experience and every day I‘m thinking up new and interesting tactics.
Take these hints and suggestions and expand upon them; make up your own tactics
and techniques for reselling.
The only thing that can stand in your way is your own willingness to put these
suggestions to the test, or lack thereof.
The tips in this book can change the way you do Internet marketing
altogether. They’re powerful and proven techniques but they mean
absolutely nothing unless you actually implement them into your marketing
scheme.
So don‘t wait. There‘s nothing to mull over; you already have the content and the
supplies. Pick your favorite tactic or just pick one and random and see if you can
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implement it today. Be shocked and amazed at how simple it is to turn your retired
products into spending money once again!
IMPORTANT: Here’s how you can get
started making CASH today!
I just finished creating one of the best packages of Internet marketing PLR packages
ever created.
It‘s called my Source Code Gold Mine v12 package, I finished it just a few days ago
(SCGM v12 for short)
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