8 Bum Marketing Mistakes

8 Bum Marketing Mistakes 3
1. Relying Only On Clickbank For
Bread and Butter
Perhaps one of the biggest mistakes that most, if not all bum
marketers make is that of relying only on Clickbank for their bread
and butter. This is fine in theory because Clickbank pays out
lucrative commissions on most products. But if you really want to
make serious, long term income, then you need to think beyond
lucrative commissions. Here is why relying solely on Clickbank is a
mistake:
Clickbank is just another website. There is no guarantee that it
will always be uptime 24/7. Here is what happens if you rely only
on Clickbank for your entire income: if at one point of time,
Clickbank's server goes down, you won't earn a penny until their
server is restored back to normal (and such a thing has even
happened in the past). But of course, that is not the only reason
why I am asking you to diversify.
The fact remains that while Clickbank products pay out lucrative
commissions, it doesn't have the best products for all niches. In
fact, in some niches, merchants sell nothing other than crap in
Clickbank. Funny thing is that you won't be able to differentiate
between a genuine merchant and a fly-by-might scamster.
Because even a scamster will come up with good looking graphics
and throw in some head-turning copywriting juice in the same
way that a genuine marketer would.
However if you want to stand above the crowd, you need to
deliver the best products of your niche to your visitors. If you
recommend crap on your site, even if unintentionally, visitors will
come at first for sure, but they won't come back to your site for a
second time. In a sense, you have lost repeat visitors, something
that is very important for the growth and survival of a business.
Another thing you need to keep in mind is that while Clickbank is
famous for its huge marketplace containing ebooks (it has some
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softwares and videos too, but ebooks outnumber everything
else), not every person is looking for an ebook as his solution. A
good example would be that of a person who is suffering from
severe headache or migraine pain. Just ask yourself: if you were
the one suffering from headache, would you buy an ebook
containing tips and advice on how to cure headache, or would
you rather run for your local chemist's shop and get some quick
fix, 'instant solution' pills that will give you a quick relief? I don't
know about you but I would go for the latter.
So, if you recommend an ebook to a headache sufferer, you are
going for a lost cause.
The biggest secret of bum marketing is to find your target
audience, learn about their needs and wants, and feed them the
type of food they would want to eat. Sell shovel to a collegiate,
and you will perhaps get slapped. Sell the same thing to a gold
digger, and you will get paid handsomely☺.
Now don't get me wrong here. I don't want to make life tougher
for you. In fact, the way my Nuttiebums bum marketing method
works, picking up the right products for your target market should
come easy to you!
And if you think that you cannot find profitable products outside
Clickbank, you seriously need to read my Nuttiebums bum
marketing report.
2. Selling Just One-Off Products and
Not Making A Lifetime Income
If you are like me, you will soon get tired of the continuous task
of researching new niches as well as writing and submitting
articles. But you also have no other way. You are selling products
that pay you a one-off commission so for your regular monthly
expenses, you need to ensure that you get continuous traffic to
your sites, and bum marketing seems to be the only way out! But
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8 Bum Marketing Mistakes 5
wait! If you want to live happier and work smarter, here is one
way out.
Why not promote programs that pay you over and over again for
a one-time work? I am talking of membership sites. Along with
regular products, you should also make it a point to promote
niche membership sites. These sites give you a residual income
month after month, without any hard work on your part. You just
refer your visitor once and get paid over and over again! So, even
if a day comes when you are not feeling like writing articles, you
can be rest assured that you would earn a decent income every
month, completely on autopilot, since you have referred
customers to certain membership sites. If you really want to have
a stable and certain income then membership sites are the way to
go!
These membership sites pay you anything between 20% to 30%
as commissions, a much lower rate than most of Clickbank's
products. Don't be fooled by the low rate of commissions, though.
Remember that you will be earning that same amount of money
month after month, year after year. Compare this to the
Clickbank products where you get paid just once for all your hard
work, and if you want to earn more, you'd have to repeat all the
grunt work. To me this is just sickening!
3. Creating Free Content For
Someone Else
You may not have realized it, but the way Travis Sago, the bum
marketing guru, teaches the method in his free course, you are
basically creating assets for someone else rather than yourself.
Don't believe me on this. Check it for yourself:
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A) You are submitting content to ezinearticles.com: I have
nothing against ezinearticles.com. They are one of the best article
directories I have ever seen. But I don't rely on them and more
importantly, I don't create content only for them. If you are
writing articles solely for submitting them to ezinearticles.com,
and adding nothing to your website or blog, your are basically
building creating free content for someone else. You are doing
NOTHING for your own website. The fallout of this mistake is that
one day you will see that your website has got sandboxed in
Google. Ask those whose websites got sandboxed; it is a pain in
the a** to get any website out of that sandbox, if not impossible.
Now, if you want to save your site or blog from getting
sandboxed, add some content on your site as well!.
B) A similar mistake made by bum marketers is using a free
blogger.com or wordpress.com blog as your money platform.
Once again, you have no right over your blogger blog; you only
have right over the content you have created yourself. You
cannot call your blogger blog an asset even if it is a PR4 blog.
Why? Because you cannot sell it. An asset is something that can
be sold. I am not saying that you should build businesses only to
sell them later, but I rarely build any business without thinking
about an exit strategy. If there comes a time when I no longer
want to be tied down to a site, either because it no longer
interests me or that it is no longer profitable, I can always sell it
for a few thousand dollars. I cannot do this with my blogger blog.
So, when I am posting content on my blogger blog, I am basically
creating content for someone else => blogger (that is
Google).They are getting all the good content for free while I am
getting NOTHING in return. In contrast, if this blog was hosted on
my own server, I could have done anything with it. I could have
sold it, or have given lifetime access to a privileged few for a fee,
or allow others to post content on my blog for a fee, etc (Note:
theoretically, you can sell lifetime access even to your blogger
blog; I am not sure if it is against their TOS, but from another
point of view, if the blog ever gets deleted, be ready to face the
music from your customer☺).
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Another reason why you should not be using free blogging
platforms such as blogger or wordpress.com is that they are not
very reliable. I have heard stories of numerous blogs of affiliates
getting deleted and all the content gone without a trace. Of
course, your blog won't be deleted until you start spamming, but
there is always a fine line between spam and making money.
What may be a way to monetize one's blog can be seen by
someone else as spam. Gong by this guideline, if you post affiliate
ads or affiliate links on your blog, you MAY be termed as a
spammer. I am NOT exaggerating! Read below.
I had one such experience with a wordpress.com blog. I basically
posted nothing but good content on it, and just one affiliate link,
and the administrator of the site emailed me saying that my blog
is "crossing limits" and it would have to be deleted if it continues
this way. That was more than a threat to me and that is when I
decided to shift base to my own server.
Listen guys, if you are looking to build a business and make long
term income from it month after month, year after year, then you
need to invest in a good domain name, a professional hosting
account and an autoresponder. If you cannot afford to spend 30
bucks per month for your business then you better quit it now
and find yourself a regular job; because sooner or later, you will
get a lot frustrated. Gurus may sell you hopes of making money
for free, but it doesn't happen that way my friend. You cannot
make something with nothing. Today, if you had a brick and
mortar store, you had to pay for rent, power bills, and all that,
right? Think of your online business as a brick and mortar
business. Understand that investing in it will pay off rich dividends
in future. Don't buy coaching programs which promise that you
can get the entire world's wealth for free. They are just looking to
screw you and once they are successful at that, they will just kick
you out!
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4. Selling Someone Else's Product
Would you like the prospect of working for someone else all your
life- one who makes most of the profits out of your efforts yet
pays you a paltry wage? If yes, then why don't you find yourself a
regular job?
Now, if your answer to this question is no, think for a moment:
aren't you doing the same thing by selling someone else's product
instead of your own? What you are doing is writing all the
content, doing all the keyword research, and sending traffic to the
merchant's sales page. You are making a one-off commission out
of that one sale and that is the end of it! The merchant gets the
customers in his mailing list and makes backend sales for which
you don't get any credit. Sure, you can make the prospect opt in
to your list before sending him to the sales page, but what will
you sell to this prospect? Someone else's product?
Even if the prospect initially opts in to your list, he is not going to
be there for long. As soon as he buys your affiliate product, he
will get into the merchant's customer list, and will forget about
you. You may try to sell him your 'related' products, but by this
time the merchant has gained the trust and credibility of the
prospect, while you have become a forgotten hero. L
Keep in mind this simple principle: an affiliate, however good he
is, cannot command the same respect from a prospect that a
merchant can. Why? Because the merchant has created a solution
for the prospect and in this way, he has proved himself to be an
expert in that niche. It is simple truth: unless you have your own
product in your niche, you won't make any real money. And for
your information, list building is not profitable for every niche; in
some niches, it is a total waste of time and resources.
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Once you have your own product, you can make 100% off of
every sale. Not only that, you also get all the customers on your
list. This list is pure gold. They have already displayed their trust
in you by buying your product once, and you can make repeated
backend offers to this list. In other words, your list is an asset, a
ready made cash machine that you can use anytime you want.
Now don't misunderstand me. I am not stupid enough to believe
that every starter or newbie can launch his/her own product. It is
just not possible, because when you are starting a business, you
may not have all the resources you need to launch your own
product. So, initially, you will need to promote affiliate products.
But once you wet your feet in bum marketing, it is time to stop
and draw the line. It is time to use the bum marketing method to
your advantage and become a smart bum by selling your own
products and services.
I don't know about you, but I personally hate the idea of
continuously having to scour for new niches and hunt for new
profitable keywords everyday, unless I have an interest in that
niche and want to build a business around it. I can research
niches and write articles for some months, or at most, one year,
but after that, it is becomes even more boring than a regular day
J.O.B. It reminds me of my college days when I wouldn't attend
my college most of the time just so that I could save myself from
the pain of listening to boring lectures. Yeah, academically, I was
never studious, but that is another story☺.
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5. Creating Sloppy Resource Boxes
This is one of the most stupid mistakes that I see bum marketers
making every now and then - that of selling themselves in the
article resource box instead of their products/solutions, and the
situation hasn't changed much since I started bum marketing a
year ago. And I am not just talking about the newbies; even
people who call themselves 'experts' make the same mistakes
everyday, and never learn from it! Listen, right from the time the
visitor drops to read your article, to the time he reaches your
resource box, he is NOT thinking about you; he is thinking about
HIMSELF. Human nature is generally selfish by nature, and the
sooner you understand this truth, the better for you. So, when
you create your article resource box, don't sell yourself, or how
great you are! It is no use displaying your own ego in your
resource box; it is no use selling yourself in the resource box.
Instead, sell the solution, or remedy in your resource box, and I
bet you will get a much higher click-through rate than otherwise.
6. Losing Big Bucks On Adwords
So many Adwords gurus sell you their 'biggest Adwords secret
(s)'. Let me tell you one secret for free: give Adwords the right
content, and it will love you. By right content, I don't mean superduper,
Booker prize winning content. Your content just needs to
be relevant and targeted to the keywords you are using in your
Adwords campaign, and you will never get slapped by Google.
Give Adwords the right landing for the right keyword. Think about
it: if you were a searcher today, and if you were searching for a
solution for a headache, won't you get pissed off if you find a site
on weight loss coming up at the top, something you hadn't even
expected in your wildest dreams? Create your content by putting
yourself in your prospect's shoes, and you will never lose money.
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Of course, like everything else, there is an art of creating an
Adwords landing page. Simply putting targeted content on your
site won't do; you need a way to feed Google the right content
for the right keyword. Needless to say, I discuss some of these
techniques in my Nuttiebums bum marketing report. ☺
7. Using A 'DEAD' Tool For Market
Research
What would you do with a dead man? Would you bury him? Or
take him to bed? Then why do most bum marketers use a dead
keyword tool like Overture and shoot themselves in the foot time
and again, and why the hell do each and every guru advise
newbies to use that outdated and decrepit tool even after Yahoo!
officially stopped supporting it (in other words, it is 'almost dead';
in fact, it is rather like a brain-dead patient who is as good as
dead) some time ago? So far as I know, Yahoo! aims to scrape
off this tool from the face of the web, and replace it with a better
tool instead. So far, I don't know what has been Yahoo!'s
progress on that front. And honestly, I could care less even if
Yahoo decides not to come up with a new keyword tool.
What surprises me even more is that even some Adwords gurus
advise newbies to use Overture's keyword tool for their PPC
campaigns! What has Yahoo got to do with Google anyway? Why
not use Google's own keyword tool instead, which is better and
also free?
https://adwords.google.com/select/KeywordToolExternal
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12
8. Creating Content Sites The Wrong
Way
Most bum marketers create content sites in such a way that they
can place only one or two types of ads on their sites. Some even
use Wordpress blogs for their purpose. Remember that to make
serious money from bum marketing, you need to sell multiple,
related products on your site. And while Wordpress is good for
what it does, it is not very suitable for bum marketing. This is the
reason why I use a special type of content site framework, handcreated
by me, for my niche sites, and you bet it has been
profitable for me right from Day1.☺ Members of my Nuttiebums
membership get this content site framework for free.
Okay, so I hope that you enjoyed this report. I cannot claim to be
a hotshot, but in this report I have tried to tell from my own bum
marketing experience what you should do and what not. Whether
or not you want to purchase my full bum marketing report is up
to you, but if you don't, you'd of course be missing out on some
of the advanced bum marketing strategies and techniques that I
haven't discuss here. Just for example, I will tell you about a lazy
way to make money from bum marketing.
If you want details, click here.
Nevertheless, even if you decide not to purchase the report now,
I think you have gotten enough tips in this free report itself to
give you a good head start. And of course, you have no reason to
complain if in future I decide to increase the price of my
Nuttiebums bum marketing report, since I have already given you
an opportunity to grab it for cheap! ☺
To your 'Nuttie' Bum Marketing Success
Arindam Chakraborty
Copyright © 2007 and Beyond - Arindam Chakraborty – All Rights Reserved For
More Advanced Bum Marketing Strategies, visit: NuttieBums.com